- 1.
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2. Use keywords and search to see what is being written Related
to Niche/Expertise Use keywords and search to see what is being
written about See what competitors are writing about
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3. What will help readers? What will help readers? Answers to
Questions What will help readers? What will solve their problems?
What will help readers? What will solve their problems?
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4. Interesting Interesting Attractive & Appealing Interesting
Attention-Getting Causes curiosity (readers want more) Short and to
the point! Interesting Attention-Getting Causes curiosity (readers
want more) Short and to the point!
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5. Include Keyword Try to use the main keyword you are focusing on
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Try to use the main keyword you are focusing on Use only 1 keyword
do not over-optimize 6. Use words built around audiences emotions
Use words built around audiences emotions PowerWords
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Words that grab their attention Words that grab their attention 7.
Include how many issues, ideas, tips, etc. are in article Include
how many issues, ideas, tips, etc. are in article Specific Amounts
& Names
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Include how many issues, ideas, tips, etc. are in article Example:3
Simple Steps to Get Website Traffic If applicable, include proper
name of person or location Include how many issues, ideas, tips,
etc. are in article Example:3 Simple Steps to Get Website Traffic
If applicable, include proper name of person or location 8.
IntroductionIntroduction Write Content Like a School Essay:
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IntroductionIntroduction BodyBody ConclusionConclusion (Call To
Action) (Call To Action) 9. Make sure 1st paragraph leads readers
to want to read more Paragraph (and sentences) need to flow
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Last ParagraphLast ParagraphLast ParagraphLast Paragraph Paragraph
(and sentences) need to flow throughout Write compelling content
10. If less, may not be informative enough If less, may not be
informative enough At Least 500Words If less, may not be
informative enough Meets requirements for article marketing If
less, may not be informative enough Meets requirements for article
marketing
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11. Readers attention spans are sometimes short Readers attention
spans are sometimes short No Longer Than 1,200Words Readers
attention spans are sometimes short Readers get bored if longer
Readers attention spans are sometimes short Readers get bored if
longer
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12. Attractive to readers Attractive to readers Subheadings and
Lists Sample from one of my blog posts: Attractive to readers Tip:
Make sure bulletin points on lists are uniform throughout
Attractive to readers Tip: Make sure bulletin points on lists are
uniform throughout
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13. Keywords for optimizing Keywords for optimizing Bolding and
Italics Keywords for optimizing Tip: Do not over-optimize can look
spammy Keywords for optimizing Tip: Do not over-optimize can look
spammy
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14. Related to topic Related to topic Insert Image : Attractive to
readers Readers like visual effects Only use 1 image per blog post
(unless VERY long text) Attractive to readers Readers like visual
effects Only use 1 image per blog post (unless VERY long text)
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15. Insert at beginning of first paragraph (wrapped around Insert
at beginning of first paragraph (wrapped around Placement : Insert
at beginning of first paragraph (wrapped around text, left or right
justified) Can add other images throughout if appropriate Insert at
beginning of first paragraph (wrapped around text, left or right
justified) Can add other images throughout if appropriate
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16.
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Explain how you can help readers Direct readers to your product or
landing page Example: Check out Missy's LeverageYour Content
packages here and see how her team can help drive more traffic to
your website! 17. Simple Friendly tone Simple Friendly tone
Professional,Yet Conversational Remember, customers only buy once
the Know, Like & Trust Factor has been established! Friendly
tone Unique Detailed (informative, but not too stuffy) Relate to
readers (talking one-on-one) Give that human touch Friendly tone
Unique Detailed (informative, but not too stuffy) Relate to readers
(talking one-on-one) Give that human touch
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18. Important Keys to Killer Blog Content Topic Current and
important to reader Title Catchy Title Catchy Body Keep the readers
attention with formatting, adding image and writing quality
compelling content Voice Informative, yet engaging Dont forget the
CALL TO ACTION!
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HAPPY BLOGGING!!!!HAPPY BLOGGING!!!!HAPPY BLOGGING!!!!HAPPY
BLOGGING!!!! 19.
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