How to Create A Cult Following for Your Product On Facebook & Twitter Cindy Lin | August 2010
How to create a cult following for your product on facebook and twitter
Sep 19, 2014
This is a presentation I gave in 2010 and 2009 for the Make Mine a $Million San Francisco Meetup Group and Hatch Network Pod group. The topic is on social media platforms Twitter and Facebook.
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How to Create A Cult Following for Your Product On Facebook & Twitter
Cindy Lin | August 2010
Today’s Discussion
• What does it mean by having a cult following?• How does that translate into your brand?• Leverage your WHUFFIE• -> Build better relationships -> That leads to buying customers -> Who will come back over and over and -> become your SALES TEAM
All Rights Reserved 2009 Cindy Lin | www.staged4more.com | www.ecojoekits.com
Photo credit: boyoma on flickr
Photo credit: rakka on flickr
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Photo credit: Ethan Hurd on flickr
Photo credit: Kevin Marks on flickr
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
EXCITEMENT
Photo credit: The Library of Congress on flickr
EMOTIONALPhoto credit: Ali Brohi on flickr
1 BRAND. + LEGS
Photo credit: davebluedevil on flickr
oOOMPH
Photo credit: Dong Jantz on flickr
EVERYWHERE
Photo credit: ecstaticist on flickr
Photo credit: .: Philipp Klinger :. on flickr
Photo credit: Ronaldo F Cabuhat on flickr
105+ Million
Users in US 29.6MillionSmall
BusinessesIn US
700,000+ local businesses have active Pages*Based on 2009 stats
Average user has 130 friends on the site
Average user spends more than 55 minutes per day on Facebook
*Based on 2009 stats
Photo credit: Amsterdamned! on flickr
INDIVIDUAL ENGAGEMENT
Photo credit: powerpig on flickr
COMMUNITY
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ARMY OF FANS
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A CLICK OF THE MOUSE
Photo credit: rpdorgan on flickr
WORD OF MOUTH
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
Vanity URL
Landing Page
Custom Tabs
Promotions + Contests
Status Update
Branded Virtual Gifts
Import Your Blog
Widgets
Fan Badges
Insights
Advertising
Advertising (con’t)
Use Your WHUFFIE
Photo credit: Tara Hunt of The Whuffie Factor
Instead of $$$
Credit: Tara Hunt of The Whuffie Factor
Whuffie =
Credit: Tara Hunt of The Whuffie Factor
Social Capital
Credit: Tara Hunt of The Whuffie Factor
= reputation
Credit: Tara Hunt of The Whuffie Factor
connections
Credit: Tara Hunt of The Whuffie Factor
influence
Credit: Tara Hunt of The Whuffie Factor
Access to resources/ talent/ more connections
Credit: Tara Hunt of The Whuffie Factor
Favors added up[reciprocity]
Credit: Tara Hunt of The Whuffie Factor
Publicly known accomplishments
Credit: Tara Hunt of The Whuffie Factor
Level of TRUST
Credit: Tara Hunt of The Whuffie Factor
Etc.
Credit: Tara Hunt of The Whuffie Factor
Status Update
AMPLIFY
Photo credit: Mas-Luka on flickr
HUH?
Photo credit: Michelle Brea (so tired…)on flickr
BRAND enforcement
BRAND engagement
BRAND transparency
BRAND rep management
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
FINAL WORDS
Photo credit: dunechaser on flickr
Photo credit: 365* on flickr
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Photo credit: Stephan Poff on flickr
Photo credit: Yohei Yomashita on flickr
Photo credit: mkleinmanns on flickr
Photo credit: Grace B.B. on flickr
HAVE FUN!
All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com
the end.
Connect with me:www.facebook.com/ecojoewww.twitter.com/ecojoe
[email protected]@ecojoekits.com
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