How to combat electrical and electronic components counterfeiting?

• 1. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? How to combat electrical and electronic products counterfeiting ? C S Jeena, HOMAI Disclaimer: This presentation is a part of HOMAI series of presentation against counterfeiting in various sectors. These presentations are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of the Hologram Manufacturers Association of India (HOMAI). HOMAI does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, HoMAI would not be responsible for such errors.

2. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Hologram Manufacturers Association of India Formed in 1998 Has a strength of 27 Manufacturing, 11 Associate and 5 Honorary members (as on April 01, 2014) Hologram Roster started in Aug 1999: In 2009 was merged with the Hologram Image Register maintained by International Hologram Manufacturers Association, London in the larger interests of the hologram industry HoMAI 3. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Agenda Counterfeiting threat for electronic industry (a serious problem) Loss to industry / Government / Current Indian scenario Most commonly counterfeited electronic items Reason for increase in electronic items counterfeiting Impact of electronic counterfeiting Steps to fight electronic counterfeiting Changes in behavior towards brand protection Formation of team focuses on anti-counterfeiting strategy Selection of right anti-counterfeiting technology Monitoring and developing IP strategy Consumer awareness Conclusion 4. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Counterfeit electronics Sources: * FICCI Cascade study 2012 (Invisible enemy) ** http://www.industryweek.com/procurement/ticking-time-bomb-counterfeit-electronic-parts *** http://www.ihs.com/info/sc/a/combating-counterfeits/index.aspx ****Mobile Manufacturers Forum (MMF) ***** http://www.businessweek.com/stories/2010-03-01/fighting-a-flood-of-counterfeit-tech-productsbusinessweek-business-news-stock-market-and- financial-advice 5. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Top commonly counterfeit electronic items Percentage of Market Revenue for Most Commonly Counterfeited Product Types by Application Market in 2011 (percentage share of revenue in millions of U.S. Dollars lost to counterfeiting) SECTOR PARTS Analog IC Microprocessor IC Memory IC Programmable IC Transistor Industrial 14% 4% 3% 30% 22% Automotive 17% 1% 2% 3% 12% Consumer 21% 4% 13% 14% 25% Wireless 29% 2% 26% 18% 8% Wired 6% 3% 2% 25% 10% Computer 14% 85% 53% 11% 22% Other 0% 0% 1% 0% 0% Source: IHS iSuppli March 2012 6. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Reasons for increase in electronic components counterfeiting 7. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Impact Total loss to society 8. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps in combating electronic counterfeiting 9. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps to curb auto counterfeiting 10. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps to curb counterfeiting 11. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps to curb counterfeiting *Use at-least one level of overt authentication *Focus on ethical vendor who provide multi layered security solution instead of just one technology *To select technology take help of published standards such as ISO 12931 and NASPO 12. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps to curb counterfeiting 13. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Steps to curb counterfeiting Source: http://www.iso.org/iso/catalogue_detail?csnumber=52210 . 14. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Conclusion While the trade of counterfeit parts has dramatically increased, tackling counterfeits is not impossible. Counterfeiting is a problem that needs to be addressed quickly and decisively. Ideally, as a first move, more effective partnerships should be built between the brand owners, authentication solution providers enforcement agencies and consumers with focus on intelligence sharing, creating awareness and product identification training. 15. 2014 HOMAI www.homai.org How to combat electrical and electronic products counterfeiting? Thank You For more information, please contact C S Jeena Hologram Manufacturers Association of India 21-Ground Floor, Devika Tower 6, Nehru Place, New Delhi 110019, India Email: [email protected] Website: www.homai.org