The Hidden Side of Counterfeit Goods
Context of the Presentation
The following presentation was first played on the 18th
September 2013 at the seminar Protecting Creativity &
Innovation: IPR for Products, Brands & Services.
This seminar took place at Baptist University of Hong Kong and
was the launching event of the Creativity Students Competition
2013, organized and supported jointly by the European Union
Academic Programme Hong Kong (EUAP) and the European Chamber of
Commerce in Hong Kong.
Entrants were invited to create a mascot, a poster, and/or a
short film and they are urged to be as creative as they can with
the theme of intellectual property, protection for creativity and
innovation.
The following presentation is a compilation of previous
anti-counterfeiting campaigns and serve as an example for an
educational purpose.
For more details, please
visit:http://europe.hkbu.edu.hk/euap/iphk-eu/index.html#02
18 September 2013Emmanuel GILLET, Ph D | CC BY-NC-ND
2013Visiting Scholar, EUAP Hong Konghttp://euap.hkbu.edu.hk
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Protecting Creativity and Innovation Warm-up Seminar
18 September 2013
Hong Kong Baptist University
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Fighting Counterfeiting:A Compilation of
PreviousAnti-Counterfeiting Campaigns
Emmanuel Gillet, Visiting Scholar, EUAP Hong Kong
18 September 2013
Hong Kong Baptist University
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10987654321
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What kind of products are counterfeiting
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What do you really know about counterfeiting?
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Lets unveil the hidden side
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1What kind of products are counterfeited?
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1What YOU wear
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Council of Fashion Designers of America and eBay
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Hearts Magazine
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Japan Intellectual Property Office
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1What YOU drink
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Oenologie.fr
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1YOUR musical instruments
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Gibson
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1YOUR electrical and electronic products
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Electrical and Electronic Manufacturing Association of
Canada
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1Pesticides
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ECPA | European Crop Protection Association
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1Toys
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Grupo Anti-Contrafaco (Portugal)www.anti-contrafaccao.com
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1What else?
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1Battery ofmobile devicesCosmetics andbody care
productsPerfumesVehicle spare parts:CarsMotocyclesAircrfatsWines
and spiritsEnergy drinksHouseholdappliancesPower tools
CondomsBaby care productsEarphonesHeadphones
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2Working conditions
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Counterfeiter clothes manufacturers often take advantage of
child labor
UNICEF
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UNICEF
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UNICEF
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Genuine toys are tested in laboratories. Fake toys are tested on
kids
Fecomrcio SC - www.fecomercio-sc.com.br (Brazil)
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Fecomrcio SC - www.fecomercio-sc.com.br
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International Anti-Counterfeiting Coalition
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3Counterfeit goods put YOUR HEALTH AT RISK
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Fake hurts real
Adidas
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Adidas
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4Counterfeit goods put YOUR LIFE IN DANGER
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FAKE spare parts can KILL (Toyota)5
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Toyota Zimbabwe
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Toyota
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Toyota
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For more SAFETY, use the ORIGINAL (Mercedez-Benz)4
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Mercedes-Benz
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FAKE drugs can KILL4
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Realdanger.co.uk
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Realdanger.co.uk
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IMPACT International Medical Products Anti-Counterfeiting
Taskforce
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5FAKE WEBSITES Abusive collect and use of YOUR PERSONAL DATA
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International AntiCounterfeiting CoalitionDesignFauxReal.com
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6FAKE WEBSITESCredit card FRAUD
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International AntiCounterfeiting Coalition
DesignFauxReal.com
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in whose pockets does the money go?
By the way
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7Counterfeiting finances organized crime and terrorist
organizations
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CNAC French National Anti-Counterfeit Committee
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Toyota
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International Anti-Counterfeiting Coalition
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8Loss of jobs
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Grupo Anti-Contrafaco (Portugal)www.anti-contrafaccao.com
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Counterfeiting destroys thousands of jobs per year in
Portugal
Grupo Anti-Contrafaco (Portugal)
www.anti-contrafaccao.com
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Iwontbuyfakes.org (UK)
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9Counterfeiting as a criminal offense
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Comit Colbert French Customs French National Anti-Counterfeiting
Committee
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Comit Colbert French Customs French National Anti-Counterfeiting
Committee
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Comit Colbert French Customs French National Anti-Counterfeiting
Committee
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Comit Colbert French Customs French National Anti-Counterfeiting
Committee
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European Union Chamber of Commerce in South Korea
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10An idea of the scale of counterfeiting?
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Every minute in Europe219 counterfeit goods are detained
In 2012EU Customs detained40 million products suspected of
violating intellectual property rights
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"Counterfeiting is a cancer"
Jack MA Founder of Alibaba
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Starring
BRANDS
eBayHearts MagazineOenologie.frPetrus
PomerolGibsonSiemensSchneider ElectricEATONLacostePolo Ralph
LaurenAdidasToyotaMercedez-BenzPfizerLouis
VuittonDiorChanelAlibaba
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ASSOCIATIONS FOUNDATIONS NON-GOVERNMENTAL ORGANIZATIONS
Council of Fashion Designers of America (USA)Electrical and
Electronic Manufacturing Association of Canada (Canada)European
Crop Protection Association (ECPA, European Union)Grupo
Anti-Contrafaco (Portugal)UNICEF (United Nations)Fecomrcio SC
(Brazil)International Anti-Counterfeiting Coalition
(IACC)DesignFauxReal.com (IACC)Realdanger.uk (United Kingdom)Heart
UK (United Kingdom)Medicines and Healthcare products Regulatory
Agency (United Kingdom)Royal Pharmaceutical Society of Great
Britain (United Kingdom)International Medical Products
Anti-Counterfeiting Taskforce (IMPACT, WHO)Comit National
Anti-Contrefaon (France)Comit Colbert (France)
OFFICIAL INSTITUTIONS
Japan Intellectual Property OfficeFrench CustomsEU Customs
UnionEuropean Commission
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FILMS
Toys: Grupo Anti-Contrafaco (Portugal)Loss of Jobs: Grupo
Anti-Contrafaco (Portugal)One Minute: EU Customs and European
Commission
PICTURE
James Steidl Iceberg(Dreamstime.com)
MUSIC
Melodyloop.comDenis Quarin The CrowGilberto Dagilly
SombrasManuel Ochoa Intimate PianoRyo Utasato Sword of
ThunderDmittriy Rodionov FrogmanPink Floyd Money(Harvest, Capitol,
Universal Music)Ryo Utasato Promises of BattlefieldManuel Ochoa
Awakening
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Emmanuel GILLET, Ph DVisiting Scholar,European Union Academic
Programme Hong [email protected]://euap.buhk.edu.hk
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Lavf54.59.107MoneyPink FloydThe Dark Side of the Moon, track
1973Rock46706.496eng - http://cut-mp3.com