How to build a company page 2013

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How to Build a Company Page

January 11, 2013

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Agenda:

� Company Page Elements

� Requirements

� Setting up a Company Page

– Overview Tab

– Products & Services

– Product Pages

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Company Page Elements

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Overview Tab Products & Services TabProduct Detail Page

Analytics Tab (not pictured)

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Company pages are self serve

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Requirements

You can add a new Company Page or edit the existing Company Page only if

you meet all of the following requirements:

1. You are a current company employee AND your position is on your profile

2. A company email address is one of the confirmed email addresses on your

LI account

3. You associate your profile with the RIGHT company. You must click on a

name from our company name dropdown list when you edit or add a

position on your profile

4. Your company’s email domain is unique to the company

Note: Common email domains like yahoo.com, gmail.com, and hotmail.com

can't be used when creating a company page because they're not unique to

an individual company.

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Step 1: Adding a Company

� Click ‘Companies’ on top nav

� Click ‘Add a Company’ from Companies Page

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Step 2: Populate Overview Tab

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1. Select Language

2. Designate Admins1. select up to 25 individual connections as admins

or grant permissions to all employees with your company email domain

3. Upload an hero image1. PNG, JPEG, or GIF; max size 2 MB.

2. Image sizes 646x220 and 50x50 pixels

4. Upload Logo1. PNG, JPEG, or GIF; max size 2 MB.

2. Note: Image will be resized to fit 100x60 pixels

5. Add Company Description

6. Add Specialties

7. Fill out Company Specifics1. Company Type

2. Company Size

3. Company URL

4. Industry

5. Operating Status

6. Year Founded

7. Company Locations (add up to 5)

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66

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Step 3: Add Products & Services

� Select ‘Add a product or

service’ from the Admin Tool

dropdown

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P&S Edit Mode – Admin Tool P&S Finished Product

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content adapts to your defined audience

Up to 30 views

Feature products specific to defined audiences

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We can accommodate companies that represent

multiple business divisions, subsidiaries,

languages

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Multiple pages are mapped together with an Affiliate Module

Employee count: Roll up of parent and subsidiaries

Parent company Subsidiary company

Module displays all affiliated companies

Employee count: For subsidiary only

Followers count: For that page only (do not roll up)

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Companies can communicate directly with their

followers by sending Status Updates

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Send a Status Update from the Overview Tab

Enter your message for

your follower

Select whether it will

appear in all Follower

NUS feeds or go to a

targeted audience

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All targeting options match

LinkedIn Ads criteria

Making no selections

assumes “all” are targeted

Selecting segments in the target audience window

Choose all followers or

exclude employees. There is

no “employee only” option.

Displays targeted follower

and total follower counts

A minimum of 100

followers is required in the

target selects to create a

segment

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Refreshed daily

Updates stay on the

page for 40 days or up

to most recent 25,

whichever comes first

Find individual Update statistics on the Overview tab

All updates appear on

the Company Page,

including updates that

are targeted to specific

audiences

Pin one post to the top

(optional)

[Admin view]

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Admin View of Overview Tab

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Clicking on “targeted

audience” reveals

targeting that was

utilized.

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Pin an Update to the top of Update Stream

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And here’s the featured

Update in the update

stream. Click the red

arrow to un-pin it.

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Admins can access Page and Follower statistics

tabs to learn more about who is visiting and

engaging

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Accessing Company Page statistics

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Click on the Follower and

Page Insights links or use

the Edit drop down to

access statistics about

your Company Page

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Follow and Page Insights tabs

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Follower Statistics Page Statistics

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Questions?

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