How can a company build and manage its product mix & product lines ?

How can a company build and manage its product mix &

product lines ?

EACH PRODUCT IS RELATED TO OTHER PRODUCT TO ENSURE THAT A FIRM IS OFFERING & MARKETING

OPTIMAL SET OF PRODUCTS.

PRODUCT SYSTEM

PRODUCT MIX

MICHELIN HAS 3 PRODUCT LINES,

i) TYRES

ii) MAPS

iii) RESTAURANT RATING SERVICES

Company’s product mix consists of,i) Width

ii)Length

iii)Depth

iv)Consistency

TO BUILD & MANAGE PRODUCT LINES…

“PLA”- PRODUCT LINE ANALYSIS

I. SALES AND PROFITS

II. MARKETING PROFILE

PLA

PRODUCT MIX PRICING

PRODUCT LINE LENGTH

PROF. SAMEER MATHUR

Indian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATI

NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA

As an intern, under the guidance of,