How to become a fashion instabrand

HOW TO BECOME A FASHION INSTABRAND

@kirstenjassies justK.nl

kirstenjassies

kirstenjassies

IGmarketingNL

@KIRSTENJASSIES SOCIAL MEDIA SPECIALIST

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

INSTAGRAM - SNAPCHAT - the NUMBERS

INSTAGRAM WORLD 600 MILLION USERS its the second social

platform in the world (FACEBOOK has 1.8 billion, 3x as much)

INSTAGRAM NL has 2.5 million users

SNAPCHAT WORLD 150 million users SNAPCHAT NL has 1 million

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

INSTAGRAM (STORIES) VS SNAPCHAT

Instagram is the Picture Perfect social media channel that Facebook owns

Snapchat is fun, unfiltered and in the moment. It’s a camera company with a

hyperevolved text messaging platform for mostly teenagers

Instagram has more millennials as users and brands use the platform as their website

Instagram stories = Snapchat minut the FUN and gamification Instagram stories strenghten your Instagram presence, make it more personal and

zullen will lead to a higher engagement with your followets

Snapchat is a 1-to-1 app where the engagement is sky-high, while Instagram can be

one to many@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

ADVICE INSTA vs SNAPCHATDID NOT START WITH SNAPCHAT YET? DON’T > UNLESS YOUR AUDIENCE IS VERY YOUNG AND YOU KNOW

THEY ARE WILII

FOCUS ON INSTAGRAM AND START EXPERIMENTING WITH INSTA STORIES

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

MIJN EERSTE FOTO, DECEMBER 2010

Top 20 NL brands & influencers

How to check and compare: TOOLS

WORLDWIDE index.iconosquare.com influencer.iconosquare.com

NL brandengagementindex.nl influencerengagement.nl

HOW DID THEY DO IT?

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

RECAP: HOW TO GROW ON INSTAGRAM

FOLLOW MORE PEOPLE LIKE & COMMENT MORE POST MORE OFTEN CHANGE THE TIMING OF YOUR POSTS USE RELEVANT HASHTAGS TAG OTHERS IN YOUR PHOTOS WORK WITH INFLUENCERS JOIN INSTAGRAM GROUPS / POSSES REPEAT YOUR SUCCESSES ADVERTISE USE INSTA STORIES CHANGE TO COMPANY PAGE

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017

KIRSTEN JASSIES INSTAGRAM - SNAPCHAT - VIDEO

WORKSHOPS - PRESENTATIONS - ADVICE - STRATEGY

www.justK.nl * SLIDESHARE.NET/JUSTKIRSTEN

VRAGEN?

@KIRSTENJASSIES - FASHIONBRANDS - JANUARY 2017