InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

WHY NOW?

TECHNOLOGY(Disruptive)

Hardware & Coding Edition

DEATH OF THE HOME PC

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000

800000000

900000000

1000000000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Units Sold

Personal Computers

Smartphones

Tablets

Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates

SHIFT IN ECOMMERCE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012

PC

Smartphone

Tablet

Source: Monetate

Website Traffic By Device

RESPONSIVEDESIGNA Quick History Lesson - Then & Now

1996-2000 HTML WYSIWYG Editors

2001: Content Management Systems

2001 - Tableless, Fluid/ “Liquid” Layouts

2010 - Now - HTML5/Mobile Applications/Responsive Design

2005 - Adobe Flash

Coded Web Timeline

User Experience

INFORMATIONOVERLOAD

“We’re  overwhelmed  by  data  and  info,  we  want  things  that  make  communica;ons  more  simple,  less  complex.”

-­‐  Jason  Korman,  CEO  of  Gaping  Void

“GeAng  informa;on  off  the  Internet  is  like  trying  to  take  a  drink  from  a  fire  hydrant.”

-­‐  Mitchell  Kapor

“Anyone?”

Social Is Visual

44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIA

Source: ROI Research

Site Retargeting

“Don’t put all your eggs in one basket.”Average CTR : 0.21% - Marketing Sherpa, 2008

WHAT IS YOURDIFFERENTIATION STRATEGY?

“Never judge a book by its cover.”

90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and  visuals    are  processed  60,000X  faster  in  the  brain  than  text.

                                                                           -­‐  Source:  3M            

1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement.

Source: Simply Measured

...then they bought Instagram.

Your customer is the new C-Level boardroom executive.

THE SOLUTION?

Photos Videos

Infographics Memes

Comics Visual Note-taking

6 Types of Visual Content

B2C Case Study: Whole Foods

B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition

Visual does...

Sell

Brand Awareness Promote Events Educates

Brand Position Product Launches

WHAT DOES THE

FUTURE HOLD?

True Social/Mobile CommercePlatforms and Apps Have To Evolve

for Publishers and Advertisers

Luminate Image Platform

•A Return To Traditional (of sorts)

•An “All Access Pass”

•Images Add Value

•Continued Growth

•Big Data Equals Big Opportunities

Takeaways

•Get your customers involved

•Keep context top of mind

•Focus on the experience

•Utilize your SMEs

•Go back to the future

•Measure the data

Actionable Items