A presentation by Vincent Dignan @vincentdignan - Tweet me :-) [email protected] HOW TO ATTRACT HUMANS
How to attract humans: Vincent Dignan
Jul 28, 2015
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A presentation by Vincent Dignan@vincentdignan - Tweet me :-)
HOW TO ATTRACT HUMANS
Me:150,000,000+ Total Pageviews
50 million+ unique visitors100,000+ Likes/followers
50,000 client followers1000’s of signups
Looking to coach founders,get in touch: [email protected]!
AGENDA
- What is growth hacking?- How to growth hack IRL/social
- Activity: Finding customers on Twitter- Social news, content marketing, email
The golden rules of growth
The golden rules of growth
- Scalable
The golden rules of growth
- Scalable- Repeatable
The golden rules of growth
- Scalable- Repeatable- Predictable
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking
Read: http://bit.ly/songkickgrowthhack
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral
Read “The Mom test” (I can send it to you)
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals
- Specific- Measurable- Achievable- Relevant- Time-based
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com
https://growthhackers.com/must-read/
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com7. Don’t sweat the small things on day one
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com7. Don’t sweat the small things on day one8. Be a mixture of mad men & math men
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com7. Don’t sweat the small things on day one8. Be a mixture of mad men & math men9. Pour more resources into the one(s) that work
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com7. Don’t sweat the small things on day one8. Be a mixture of mad men & math men9. Pour more resources into the one(s) that work
10. Rinse & repeat - Think like Uber/Facebook/Buzzfeed/Genius
The 10 rules of growth hacking
“Grow fast or die slow” - Samir Patel
1. You do not talk about growth hacking2. You do not talk about growth hacking3. Speak to customers & define messaging before you go viral4. Investigate & map channels easiest - hardest5. Set S.M.A.R.T. goals6. Read the basics for your channel(s) on growthhackers.com7. Don’t sweat the small things on day one8. Be a mixture of mad men & math men9. Pour more resources into the one(s) that work
10. Rinse & repeat - Think like the americans
- IRL- Social Media sites- Social News sites
- Content- SEO
6 main channels of user acquisition:
1. Get your skates on & hustle
2. Use Charlie
3. Become a hunter gatherer (of emails)
4. We are all connected
- Anything “sales” driven- Business that rely on relationships
- A good first step if you don’t already know where to find your users
IRL Types of businesses
Social Media:1. Get a following2. Broadcast to them3. Reap the benefits4. Profit?!?!?!?
1. Ideal User is critical2. Who says Instagram gets no clickthroughs?
Read: https://blog.gleam.io/foundr/http://austenallred.com/user-acquisition/book/chapter/instagram/
5.
Businesses who may need Instagram
- Anything with a “product” that looks cool e.g. fashion, technology, personal brand,
- Apps/Software/Platforms looking to get a large (as in tens of thousands) userbase
6.
Businesses who may need Facebook
- Anything with a “product” that you can arbitrage sales in the same way as adwords
- This can include apps in certain situations- Basically everyone to a certain extent
7.
8.
The best Twitter tool of all time Search by gender, job title, location,
company/person - mad targeting
Activity: Finding your customers
Type your ideal user in this box!
9.
Twitter basics
1. Steal the good stuff, only RT compliments2. Tweet the same (article) 5 times3. Pictures most likely to be retweeted4. Tweet lots: 50 - 100 tweets a day is fine5. Tweetadder gets you followers literally today
Businesses who may need Twitter
- Apps/Software/Platforms looking to get a large (as in tens of thousands) userbase
- Businesses where content is important- Anyone looking to reach a certain job
title/location (basic demographics, Facebook needed for complex targeting)
Businesses who may need Tumblr
- Anything youth orientated- Anything aimed at America/worldwide and
youth orientated- Fashion/music
Businesses who may need Pinterest
- Anything aimed at females 30+- Anything that looks beautiful e.g. furniture,
fashion, weddings, etc- Use Buffer to easily setup a pinning schedule- Difficult to work out, so likely a big
opportunity here
8. Social News 101Posting to social news sites can bring users/customers1. Hacker News - “Show HN”, technical blogposts2. Producthunt - One-time posting for launches3. Reddit - Content or feedback4. Growthhackers.com - Blog posts on growth
Useful Subreddits
r/startups r/entrepreneurr/AlphaAndBetausers (submit your app for feedback)r/smallbusinessr/engineeringr/hwstartups (Hardware sub-indybo & knyttan FTW!)
Businesses who may need social news
- Anything where “tech” feedback is important- Anything where techy early adopters are
important- Apps/Software/Platforms looking to get a
large (as in tens of thousands) userbase can seed initial users here
10.
Content Marketing basics
1. Don’t be “business guy”2. Know your audience3. Write something people want to read4. Distribute it on your own channels, measure
results5. Distribute it on other peoples
1. Read this: http://backlinko.com/viral-marketing2. Go here: app.buzzsumo.com
11. How to come up with content marketing ideas:
11. This will come up with ideas for you: http://www.portent.com/tools/title-maker
12. Hemingway lives on
13.
14.
Businesses who may need content
- Anything where domain expertise is important- Saas companies who don’t have sales people- Authors, freelancers, contractors, designers,
etc
Bonus mosh! P.R. reading listhttp://austenallred.com/user-acquisition/book/chapter/press/
http://startupworkout.com/traction-list/
Skyscraper content: http://backlinko.com/viral-marketing
10 ways to get press: http://pitchpigeon.com/blog/the-10-types-of-startup-press-release.html
https://blog.kissmetrics.com/overcome-content-distribution/
http://www.criminallyprolific.com/ - good blog posts on pr tactics
http://www.criminallyprolific.com/2014/02/6-steps-of-do-it-yourself-pr-why-you-dont-need-to-hire-a-firm/
Tech Press ideas: http://www.quora.com/Tech-News-and-Journalism/How-do-I-get-in-touch-with-tech-journalists
http://ovoice.net/32-places-can-submit-launching-startup/
http://www.beingpractical.com/2013/10/12/100-startup-directories-to-submit-your-startup-for-free/
16. SEO is not dead - it just smells funny
1. If you hate yourself: theshortcutts.com/2. Awesome SEO checklist:
clickminded.com/seo-checklist/3. The best $50 you’ll ever spend:
startuplister.com/4. Rank for your keyword?
senuke.com/xcr/
Businesses who may need SEO
- Content companies e.g. magazines, or user generated content sites/forums
- Emerging markets e.g. 3d printing
Now convert into gold...
17.
18. Here be photos
19. Still too lazy?
Bonus: 17 ways to build amazing email lists:
http://backlinko.com/list-building
Sorry this slide doesn’t look good :-(
20.
21. 22.
23. Say hello to hello bar
24. Your inbox should be a to-do list
25.
26. Redress the power balance
27. Sometimes you have to cold email
Businesses who may need email mktg
- Anything where something is being sold- Saas companies who don’t have sales people- Authors, freelancers, contractors, designers,
etc
28. Start slacking off at work
29.
30. Have one more hour in your day.
You’re welcome! ;)
+ Tweet me your feedback
on my deck: @vincentdignan
Get in touch if you’dlike
coaching, £99 amonth: [email protected]
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