How the Seahawks Set a Winning Social Strategy

How the Seahawks Set a Winning Social Strategy

© 2015 Simply Measured, Inc.

Housekeeping

• Listening / voice options

• Questions and chat room

• #SimplySeahawks

• Recorded webinar

• Post-webinar survey

#SimplySeahawks

© 2015 Simply Measured, Inc.

Kenton Olson

#SimplySeahawks

Kenton Olson

@kentonoDirector of Digital Media &

Emerging Media for Seattle Seahawks

What Does Winning Mean to Us?

3 Ways We Use #SocialAnalytics

3 Major Types of Social Campaigns

What Does Winning Mean to the Seahawks on Social?

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Moving the Needle

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What We Don’t Do

#SimplySeahawks

• Competitive analysis

• Sentiment analysis

• One-size-fits-all analysis

3 Major Types of Social Campaigns

#1

#2

#3

Conversion-Focused

Reach-Focused

Partnership-Focused

#1 Conversion-Focused

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Website Conversions

#SimplySeahawks

#2 Reach-Focused

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Reaching the Greatest Number of People

#SimplySeahawks

#3 Partnership-Focused

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Showing Partners Value

#SimplySeahawks

The 3 Ways We Use #SocialAnalytics

#1

#2

#3

Plan

Measure

Recap

#1 Plan

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Where Should We Focus Our Time?

#SimplySeahawks

#2 Measure

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Which Content Is Doing Well? Which Isn’t?

#SimplySeahawks

#3 Recap

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Recapping for Corporate Partners

#SimplySeahawks

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Take Aways

How the Seahawks Win on Social

#1

#2

#3

#4

#5

Know what we want

Plan ahead

Measure results as we go along

Recap right

Use this campaign’s lessons in the next one

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Where #SocialAnalytics Fits In

#SimplySeahawks

- Analyze The Market- Define Strategy

- Monitor & Respond- Publish & Promote Content

- Measure Performance- Optimize Tactics

© 2015 Simply Measured, Inc.

About Simply Measured

Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.

#SimplySeahawks

27 © 2015 Simply Measured, Inc.

About the Seahawks

About the Seattle Seahawks

The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. The Seahawks have won nine division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games.

Seattle has appeared in three Super Bowls (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.

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Thank You