WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC. How Technology is Reshaping Patron Event Discovery Frank Sette Vice President, Sales Vendini, Inc.
How Technology is Reshaping Patron Event Discovery
May 25, 2015
Frank Sette's presentation from the Arts Reach National Conference in Los Angeles, CA October 12-14, 2012.
In this highly technological age, it can be challenging for arts organizations to find new ways to engage with patrons and potential patrons. Without a fresh marketing and sales strategy, an organization's ticket sales, audience growth and development will take a negative hit. What technology trends are driving patron event discovery today? How can an organization leverage these technology trends in their favor to reach a larger audience?
In this presentation, we will discuss mainstream and emerging technology trends that are drastically reshaping patron event discovery. Then, we'll discuss real-world examples of how arts organizations like yours are riding the technology wave to engage with patrons in new and exciting ways.
In this highly technological age, it can be challenging for arts organizations to find new ways to engage with patrons and potential patrons. Without a fresh marketing and sales strategy, an organization's ticket sales, audience growth and development will take a negative hit. What technology trends are driving patron event discovery today? How can an organization leverage these technology trends in their favor to reach a larger audience?
In this presentation, we will discuss mainstream and emerging technology trends that are drastically reshaping patron event discovery. Then, we'll discuss real-world examples of how arts organizations like yours are riding the technology wave to engage with patrons in new and exciting ways.
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
How Technology is
Reshaping Patron
Event Discovery
Frank Sette
Vice President, Sales
Vendini, Inc.
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
About me
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
About Vendini
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Consider the patron
Meet Monica
• Lives nearby
• New forms of
entertainment
• Spending power to attend
• Tech savvy & connected
• Social & busy
• Expects convenience
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
How do I find out
about your event?
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I find your website
to learn more? Is your
site easy to navigate?
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I quickly find the
event info? Does it
entice me to buy tickets?
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I buy tickets online?
Is the purchase process
convenient and secure?
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Does your site enable
easy social sharing so
I can tell friends about
the event?
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Event Discovery
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
My how the times have changed
Source: http://www.daily-comix.com/times-have-changed-school-blog-comic-793.html
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Event Discovery Today
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Technology Trends
Social.
Mobile.
Patron user experience.
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Why do these trends matter?
Reach new audiences.
Deepen relationships with
donors and patrons.
Keep patrons informed.
Enhance your brand.
Sell more tickets.
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Social sharing amplifies reach
Make event info easy to share
Maintain an active social
media presence
Know and engage your fans
Reward patrons and donors
who share
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile is a key part of daily life
Source: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile optimization is key
Make it easy.
To Find
To Use
To Buy
To Share
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Web user experience matters
Easy to find info
Appealing presentation
Straightforward to buy
Professional appearance
Be consistent: web, social
media, in-person
Image: www.ayokasystems.com/research-and-insights/technologies/user-experience-design/
Deliver an excellent experience.
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
The SiteLine web experience
More about SiteLine: [email protected]
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Help Monica Find You
1. Mobile optimize.
2. Enable social sharing. Be social.
3. Deliver an exceptional patron
experience (online, via social
media, in-person).
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Case Study: Performing Arts College
Patrons: students, staff, local community
Audience varied by age, spending power
Weekly events: theatre, dance, live music
Active social media presence
Entice patrons with engaging content
Free mobile app
Foster offline community at local events
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Case Study: NY Musical Theatre
Theatre in business for 40 years
Patrons: 70% over 40 years old
Weekly musical theatre events
Ask patrons to share
Cultivate super-patrons and super-donors
Say thank you online and in-person
Traditional marketing + social media
Encourage audience sharing via social media
+ mobile post-event
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Historic CA landmark
Events: theatre, dance, concerts
Outdated, hard to maintain site
Launched SiteLine website in Sept.
Social media integration boosts sharing
Mobile optimized and SEO
Improved CMS: maintainable, secure, stable
Saves time with auto-publishing events
Case Study: Non-Profit Opera House
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Thank You
To learn more about how Vendini can help you
reach more patrons visit www.vendini.com.
Interested in SiteLine?
Drop us a line at [email protected].
@vendini
www.facebook.com/vendini.inc
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