#ITBChina HOW TECHNOLOGY IS GOING TO RESHAPE TRAVEL Matt Gibson President, PTBA • CEO, UpThink
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#ITBChina
HOW TECHNOLOGY IS GOING TO
RESHAPE TRAVELMatt Gibson
President, PTBA • CEO, UpThink
#ITBChina
http://travelbloggersassociation.com
Brought To You By
#ITBChina
http://upthinkisgood.com
Brought To You By
#ITBChina
Outbound President, Professional Travel Bloggers Association
CEO, UpThink
Award-Winning Travel Photographer and Blogger
Matt Gibson
#ITBChina
Innovation is Accelerating
#ITBChina
STAYING AHEADIS KEY TO SUCCESS
What We’re Going To Talk About
#ITBChina
WORKING WITH
EARLY ADOPTERSIS KEY TO SUCCESS
What We’re Going To Talk About
#ITBChina
How Tech Has Changed Travel
THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan
#ITBChina
Tech Changed The Conversation
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews
#ITBChina
Crowdsourced Information
Crowdsourced Reviews - Tripadvisor
#ITBChina
Social Recommendations
#ITBChina
Social Sharing - EpicMix
Social Sharing - EpicMix
#ITBChina
WHAT’S NEXT?
Machine learning-based recommendations
Increased use of voice interface
Augmented reality
#ITBChina
Machine Learning
#ITBChina
Machine Learning
#ITBChina
Voice Interface
#ITBChina
Voice Interface
#ITBChina
Augmented Reality
#ITBChina
Augmented Reality
#ITBChina
Augmented Reality
#ITBChina
What’s Coming Next
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews
#ITBChina
What Can I Do?
#ITBChina
What Can I Do?
optimize for social sharing
#ITBChina
WORKING WITH
EARLY ADOPTERSIS KEY TO SUCCESS
Don’t Forget
#ITBChina
ANY QUESTIONS?
http://upthinkisgood.com
#ITBChina
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