How social media change the world

Sunstone Business School

Post Graduate Program in Management

By Ratnakar Mishra

Engaging Mass Audience :-How Social media change the world !!


HOW SOCIAL MEDIA CHANGE THE WORLD !!

Times person of the year 2015 is YOU

Yes you, YOU control the information age.

Not only Change the world ,but also change the way the world change.


SOCIAL MEDIA IS A GAME CHANGER .

The 2008 Obama Presidential campaign made history. Not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy.

Social media play a big role in Egyptian revolution.

Social media has become a standard channel of communication for consumers.

Social media tool Twitter play an important role in “Revolution in Iran”


THE TERM SOCIAL MEDIA

As the term “Social Media” implies

“Media” is a place where publications occur. “Social” implies that there is sharing occurring. A sharing of ideas,

opinions, images. The social in social media also implies the tools, places and services

that allow people to gather for social interaction.


WHAT WE CAN DO WITH SOCIAL MEDIA ??

The Delivery of News, the Sharing of Ideas, the Expression of Opinions Social media makes it easier to promote business, campaign, website,

blog etc. Social media makes the tools more accessible,

especially to people who don’t have money to use traditional way such as print and digital media .

Social media message spread more faster than TV news


GROWTH OF SOCIAL MEDIA

316 million monthly users 500 million tweets sent per day 77% of active users are outside the U.S 88% of active users are on mobile devices. 6 distinct communications networks 65% of users expect a response in less than two hours


1.39 billion active monthly users as of December 31, 2014 Every minute, 510 comments are posted, 293,000 statuses are

updated, and 136,000 photos are uploaded Photos drive engagement on Facebook pages 45% of account holders become very paranoid if they cannot access

Facebook. 23% of users check their accounts at least 5 times per day Drives more referrals than any other social platform



There are 1.5 million groups on LinkedIn 27% of users access LinkedIn through their mobile device Over 3 million company pages 50% of LinkedIn users have Bachelor or Graduate degrees 45% of B2B marketers have gained a customer through LinkedIn LinkedIn is adding, on average, two members per second Only 20% of LinkedIn users are under the age of 30



Facts like these prove that social media is not going away anytime soon. In fact, year over year, it is becoming one of the most popular primary methods of online engagement with people.