How Smart Recruiters Go Beyond LinkedIn

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Going BeyondLinkedIn

How Smart Recruiters Find Today’s Candidates

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Get In Touch

Mike Walsh

Sr. Product Marketing Manager

[email protected]@MikeNWalsh

Matt Charney

Managing Editor, [email protected]

@MattCharney

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Agenda

What LinkedIn Delivers

What Today’s Candidates Care About

Influencing the Candidate

5 Strategies for Recruiting Beyond LinkedIn

– Get Creative With Search

– Target More Effectively

– Find Next Generation Talent

– Use Your Resources and Optimize

– Get Social

Questions?

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Why Do People

Use LinkedIn?

To network

To look for a job

Marketing/communication

Search for professional

talent

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Challenges

Limited to business

professionals

Many people aren’t

interested in finding a new

job or being contacted

Limited information for

potential candidates to get

to know your company

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LI vs Twitter/Facebook

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How do you

reach

EVERYONE

who is open to

a new job

opportunity?

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Reach Candidates Where They Are Researching Companies

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Today’s Candidates’ Decision Process

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What Candidates Care About

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Today’s Candidates Seek Transparency and

Authenticity in their Job Search

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51% of new employees today

have buyer’s remorse

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Say reviews from

employees influence

their job decision95%

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69% of job seekers would not take a job with a

company that had a bad reputation...

Even if they were unemployed!

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How do you

influence job

seekers at the

point of career

decision?

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Building Trust Is Key

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“Woo” the Candidates

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Be Real and Get Your Employees Onboard

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Showcase Your Employer Value Proposition

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Amplify Your Message

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5 Strategies for Recruiting Beyond LinkedIn

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1.) Get Creative with Search

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2.) More effective targeting

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3.) Find the Next Generation of Talent

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4.) Use Your Resources & Optimize

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5.) Get Social

Networking and

Events

Highlight the good

on career site and

social media

Glassdoor

Profile

Twitter

Facebook

Career Sites

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Find Today’s Candidates Where They Are Looking for Jobs

Non-Traditional Talent Is Not on LinkedIn

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Gain More Than Just the Employer’s Perspective

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Fastest Growing Recruitment Site

6Mcontent

300Kcompanies

15Mjobs

190countries

24Mmembers

the most trusted place for

today’s candidates to research

companies and search for jobs

-10%

0%

10%

20%

30%

40%

50%

60%

70%

Jan Feb Mar Apr May Jun

Monthly Traffic Growth

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Sources of Hire