Beyond networking linkedin
Jul 18, 2015
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R. Barry HammondM.P.A., ITILv3, CHAMP
Makers Mark Ambassador
347 Million Profiles
107 Million Users in the U.S.
187 Million Unique Visitors per month
2 Million jobs
3 Million Companies
Current Linkedin stats
40% of users spend average 17 minutes daily
2.1 Million Groups
48% recruiters use Linkedin for their outreach
Current Linkedin stats
Get Noticed
In 2014 MOTIVATED
In 2013 RESPONSIBLE
In 2012 CREATIVE
In2011 CREATIVE
Overused Adjectives
Your Opening Salvo Aimed at the reader
Who You Are
Key on your WHAT!
Laser Focus Keywords
Separate Keywords or Phrases with a Pipe
120 Characters – Use Them All!
HEADLINE
Does It establish credibility quickly?
Optimized for search
Use Terms to rank high for within LinkedIn search
GRAB Attention when showing up in search results
Phrases that speak to your target audience
HEADLINE
the Pipe
Linkedin Strategist | Social Media Mentor | On-Line Branding | Speaker | Instructor | Business Connector
Improves search accuracy
Understanding searcher intent
Contextual meaning of terms
Generates more relevant results.
semantic search
Algorithm placing emphasis towards individual words within a query.
Instead of searching for ‘restaurants in St. louis‘
Algorithm focuses more on searches such as ‘Italian restaurants in St. Louis‘
Forced to adapt search content optimization initiatives by identifying closer to your tribes’ intent.
Equates to Long Tail Keyword Demand
google’s hummingbird
UNIVERSAL RESOURCE LOCATOR
Linkedin’s Public URL
the URL – Public to vanity
5-30 letters or numbershttps://www.linkedin.com/in/linkedindude
Choose a button:… then copy and paste the code (includes a link to your public profile):
Website
Blog Site
Branding
Emboss your vanity URL:personalized stationeryResumesnote cards.
Paragraphs
Power statements
Who I Am? Experience Highlights
What I Can Do? Keyword Optimized
How I Can Help? But not STUFFED
2,000 Characters – Use them all!
Summary
Tie the Past to the Present
• Help the reader understand how your past experiences makes you a fit today.• Highlight the traits• Highlight characteristics• Highlight responsibilities• Highlight results
• Align these aspects with your current situation – and the job you want next.
Summary
What do you list for Experience when Unemployed?
Your NAME as the Company
100 Characters – Be Creative showing you ARE looking
Position: CEO – Chief Employment Officer
List Activities Currently Being Done
Experience
morning glories climba barbwire trellisshadows in the mist
Don’t Be an Eyore,Like a Bump on a Log
Did You Get Promoted?
• Show a successful progression• Even while at the same company
• Be sure to include any promotions you received at each position. • Even if the promotion was minor,
• it shows a recruiter you weren’t just standing still.
Show Your Progress
Search
Advanced search
Search by wide criteria
Narrow by
Company
Position(s)
Location
Groups
Other Criteria
Advanced Search
A focus allows you to publish blogs on your industry within Linkedin.
Displays knowledge and what you offer
Trends
Taking a stance
Changes within the industry
Thought Leader & Attention Getter
USE pictures to enhance your point!
Updates – Groups - Blogs
Multimedia
Inspire Linkedin to a Sizzling Brand How can a Balloon Dog Fit into Branding
Your Linkedin ProfileLook See
Slideshare is Part of Linkedin
New Connection Mantra
Always Connect from the prospect’s page
Always personalize the request:
where
when
Why
Position your strengths through LinkedIn recommendations.
Work hard at getting at least five recommendations
Two from your current work (very important to recruiters.
Recommendations
Recommendations
The more you give the more you receive
http://endorser.org/
Float recommendation requests
Pure Chaucerian genius:
nothing ventured, nothing gained
Recommendations
Groups How Many? Avenue to experts in your field Start your own Group Viewed as an EXPERT
Niche Networks Foster discussions Spread your message Connections
Groups
Linkedin’s Pathwayl
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