How Selecting the Right Keywords Helps Your Brand Build a Loyal Community

How Selec)ng The Right Keywords Helps Your Brand

Build A Loyal Community

Ronell Smith [email protected] | @ronellsmith

Finding The Best Right Keywords





Value Of Finding The Right Keywords

7 Tac)cs For Going From Keywords To

Community

#1 – Begin From Within

Passion must flow

from inside out.

Internal Team Must Embody Passion

#2 – Go From Zero To One

Numbers aren’t the goal—at

first

“The perfect target market for a startup is a small group of particular people concentrated together and served by few to no competitors.”—Peter Thiel

#3 – Community > Audience

Don’t trust

the numbers

Buffer: The Cost Of Relying On Audience

2.5% Folks who’ll share and interact

with your content

Help Them & They’ll Return The Favor

Marke)ngImagina)on

“[People] don't want quarter-inch bits. They want quarter-inch holes.” –Leo McGinneva

#4 – Be human

People connect

with people

Show Some Personality

Give Them Something/Someone To Root For

#5 – Delight them with content and interaction

A little attention

goes a long way

Don’t Be Afraid To Take Risks

#6 – Use content to promote loyalty

Shh… Don’t tell

competition

Parse.ly

Content Loyalty Aids Community Building

Become The Source For Great Content

Parse.ly

Hubspot

Find The Right Content For Your Brand

Find & Share Popular Content

#7 – Invite contributions from audience

People love being

singled out

Community Members Enjoy Crea)ng Content

Collaborate With Non-‐compe)ng Brands

Compe))on Your Brand

Loyal Communi)es Make 10X Possible

Moz

“In a shifting landscape, your best defense (and your best offense) is a passionate [community]. People who believe in what you do. People who believe in who you are.”—Eric Enge

Moz

They’ll FIGHT For Your SURVIVAL

Ronell Smith [email protected] |

@ronellsmith

THANK YOU

How Selecting the Right Keywords Helps Your Brand Build a Loyal Community

Marketing