Benefits of Search Engine Optimization (SEO) for Business Growth Introduction Search engine optimization is the technique of multifold increasing a website's visibility and ranking in SERPs. SEO drives business growth by increasing the number of organic visitors to a website, which can lead to increased sales and revenue. An SEO company in India, such as SRV Media, can help businesses in Pune and across the country improve their online presence and reach through various SEO strategies and techniques. Benefits of Search Engine Optimisation: There are numerous benefits to using SEO services, and here are the top 7: 1. Increased traffic: One of the major benefits of SEO is that it can improve the quantity and quality of traffic to a website. By optimizing for relevant keywords and phrases, businesses can attract more qualified leads to their website, which can ultimately lead to increased sales and revenue. 2. Improved user experience: SEO can improve users experience of a website by making it faster, easier to navigate, and more mobile- friendly. This can lead to higher engagement and lower bounce rates, which are both critical ranking factors for search engines.