Unlocking the hidden superpowers of healthcare brands
think pharmaceutical companies are responsible to
provide information and services that help patients
manage their own health.
76%
Patient Story
‘Coexistentia’ represents the co-existence of the body and the disease, separate from one another. The body is shown as an iron cuirass, which displays the armor that the subject constructs, piece by piece, to protect themselves from the disease. The rusted armor symbolizes the relationship between the autoimmune condition of the disease, the passage of time, and the burden carried by patients. The intestinal area was opened by the hands to unveil what is inside. The disease is represented by Rosa Valencia marble, an extremely hard, compact material with red veins, symbolizing the human body and sickness. The work captures the concept of coexistence, adaptation and an inevitable prolonged battle over time.
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Bruce Henderson Chief Creative Officer [email protected]