Social Brands 100 at Engage 2013
Jan 28, 2015
Slides from our presentation at Engage 2013.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Brands 100
What is asocial brand?
Win-win relationshi
ps
What is asocial brand?
Active listening
Appropriate
behaviour
What isSocial Brands 100?
What we’ve learned so far
2012 Nominees
9%Charity
19%FMCG
13%Travel
9%Retail
14%Publishing& Media
No.1
No.1
Social Brands 100 2012
17%Charity
14%FMCG
13%Travel
9%Retail
Publishing& Media
8%
Social Brands 1002013
CrowdSourced
Social Brands 1002013
CrowdSourced
Social Brands 1002013
Past Nominees
CrowdSourced
Social Brands 1002013
Past Nominees
SocialBakers
Monitoring(UK)
Social KPIs by platform
• Average post engagement rate (ER)• Fan growth• Response rate• Response time
• Video views growth• Subscriber growth
• Channel engagement rate
• Channel Like/Dislike ratio
• Follower growth • Average tweet engagement rate• Total mentions• Response rate• Response time
15%
45%
40%
Oursurvey
715Brands
23Industries
715Brands
23Industries
AUTOMOTIVE • CHARITY • CONSUMER ELECTRONICS CONSUMER
GOODS • COSMETICS & BEAUTY • EDUCATION ENTERTAINMENT •
FINANCIAL SERVICES • FMCG HOSPITALITY • LEISURE •
PROFESSIONAL SERVICES PROPERTY • BUILDERS • PUBLIC
SECTOR
PUBLISHING & MEDIA • RETAIL • SHOPPING CENTRE
SPORTS APPAREL • TECHNOLOGY • TELECOMMUNICATIONS
TRANSPORT AND LOGISTICS • TRAVEL • UTILITIES
Social Brands 100 2013
18%FMCG
9%Travel
5%Charity
16%Retail
11%Publishing& Media
What’s next?
MAY
23
Results:
www.slideshare.com/headstream
@socialbrands100
Facebook.com/socialbrands100
@maeve_os
Thank you
Related Documents
