How marketing automation can benefit from social media

Okimo Clinic Helene Auramo, CEO

How marketing automation can benefit from social media

the Okimo Clinic vision

Okimo Clinic is a strategic social media company

• Okimo Clinic's mission is to help organisations achieve their business objectives by using social and digital media to build their influence, audiences, and networks

• We work with the biggest companies and organisations in the Nordics

• Okimo Clinic is a part of the Marketing Clinic Group

Helene Auramo

[email protected],

+358 40 153 0082,

www.twitter.com/heleneauramo,

www.linkedin.com/li/heleneauramo

Okimo Clinic 04/2013- Present CEO and Partner

Image Magazine (A-lehdet) 2014 Tech journalist

Pakimomo 04/2013-Present Chairman

Indiedays 10/2009-Present Co-founder & Board Member

Zipipop Ltd 06/2007-02/2013 Co-Founder & Partner

University of Art & Design Helsinki 2008-2013 Media Lab

Institute for Integrative Nutrition 2011-2012 Health coach

Helsinki School of Economics 2002-2008 Master of science in Economics, Marketing, Logistics, ITP, IDBM

Experience

Education Contact

Social media and business now

• Social media vs. digital media

• Measuring the business impact

Customer insight

Market insight

Brand insight

Performance excellence

Measure the right things in social media, not just Fb likes

Social media and marketing automation• Do not automate

everything!

• Create a system for staying in the conversation

• Share, share, share!

• Customize messages

Creating your own media

• Why?

• How?

• Linking to marketing automation

What happens this year?• Developments in the measuring side

of social media

• Social media insights integration to company insights

• Internal ambassador programs

• Linking social media to marketing automation

And what is the vision?

Okimo Clinic Helene Auramo, CEO

[email protected] +358401530082

Thank you!