How Marketers Can Succeed in the Coupon-Crazy World

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Coupon-Crazy?

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It’s all in the MIX.

The lesson?

R i g h t c o n s u m e r , i n t h e r i g h t m i n d s e t ,

w i t h t h e r i g h t i n c e n t i v e b u i l d s

b r a n d e q u i t y a n d a c t i v a t i o n .

Brand guardians (aka marketers) need to offer good value and also tell their brand story…

Sources:

http://en.wikipedia.org/wiki/File:Groupon_logo.svg

http://www.horngroup.com/assets/Uploads/client-logo-savings.png

http://images.vcpost.com/data/images/full/4433/retailmenot-logo.jpg

https://s3.amazonaws.com/s3.saveup.com/publicity/25/KrazyCouponLady-Logo.png?1372461014

http://sanolvi.files.wordpress.com/2011/11/living-social-logo.jpg

http://www.danielbkaplan.com/Images/Rotator/LOZO_logo_1.jpg

http://www.jasoncouponking.com/wp-content/uploads/2013/09/Coupons.com-Logo.png

http://www.hipsterhenry.com/wp-content/uploads/2012/03/hip2save-logo.jpg

http://biz.prlog.org/PassionForSavings/logo.gif

http://www.iheartpublix.com/2015/06/publix-ad-coupons-week-of-611-to-617-610-616-for-some/

http://www.proprofs.com/quiz-school/upload/yuiupload/2032275917.jpg

For more information, visit:

www.synergisticmarketing.com

For inquiries, please contact Karen Koslow, CMO at [email protected]