How Leading Staffing Firms Leverage Glassdoor

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How Leading Staffing Firms Leverage Glassdoor

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Featured Speakers

Adam Bleibtreu Chief Marketing Officer at Creative Circle,

Advertising + Creative Staffing

Dan Eliasi Senior Account Executive, Staffing at Glassdoor

Linkedin.com/in/daneliasi


agenda

today’s candidates and their decision making process

how job seekers use Glassdoor

how staffing firms use Glassdoor

conversation spotlight: Creative Circle

Q&A


Job seekers use on average

before applying for a job (Inavero, 2015)

Consumers visit at least

before making a purchase (Retailing Today, 2013)

and look at

(Inavero, 2015)



Innovation and the Earned Brand, Edelman, 2015


Source: Glassdoor U.S. Site survey, October 2014



agenda





Q&A



Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014


Glassdoor U.S. Site Survey, January 2016


Edelman Global Trust Barometer Survey, 2015


Edelman Trust Barometer, 2014



agenda





Q&A



A recruiting platform to recruit top talent to your organization

A place to showcase your reviews, photos, etc. from "people you’ve placed to impress prospective clients

1

2


For job seekers, ask at these milestones:

After an interview 1 Upon hire 2 At contract end 3



•  Utilize Company Updates Measure impressions, clicks and engagement

•  Tout Awards and "Product Announcements

•  Featured Reviews


Employee Sentiment vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

Employee and Candidate Rating Trends Candidate demographics


agenda





Q&A



Creative Circle: Who We Are


Creative Circle: Our Specialties

We represent "creatives with these skills for freelance "of full-time positions



How is the Candidate Experience Amongst the Staffing Industry?

•  Career sites do matter to our candidates

•  Values are important

•  Candidates are not surveyed about their experience…ever

•  Silence equates to rejection


Benefits of Examining the Candidate Landscape Through Glassdoor

•  First hand testimonials of how your candidates feel

•  Positioning your company as trustworthy

•  Allows to address the issue of lack of a good candidate experience then and there


How Creative Circle is Improving the Process

•  Social Media Engagement

•  Candidate Thank You Card Initiative

•  Our Notebook: Curated Content and Videos

•  Candidate Advocacy Corner


How Creative Circle Utilizes Glassdoor

•  Potential Candidates

•  Candidate Advocacy Research and "Analysis of Customer Service

•  Internal Recruitment






Recruiters Weigh-In

“Huge focus for candidate advocacy.

Too many people go to Glassdoor now not to

utilize it in some way. I know a lot more people

are finding our name through Glassdoor.”

- Elizabeth G., Dallas Recruiter

“


Recruiters Weigh-In

“In terms of using it for candidate advocacy, I know that is something we have really been focusing on in Boston lately and it has helped our rating

immensely on there. I used Glassdoor when I was job searching and looking at new companies. With us its obviously different because not just internal

candidates (producers, PMs, etc) but also candidates posting. In my opinion, as a professional resource it is helpful.”

- Katie, Boston Recruiter

“


Change Starts Here…

•  Increase proactive communication so they are not “feeling forgotten”

•  Provide feedback

•  Communicate on status

•  Increase communication and assistance near the end of project

•  Listen to what they are saying


Adam Bleibtreu Chief Marketing Officer at Creative Circle,

Advertising + Creative Staffing

Dan Eliasi Senior Account Executive, Staffing at Glassdoor

Linkedin.com/in/daneliasi


How Leading Staffing Firms Leverage Glassdoor

Recruiting & HR