Glassdoor 101 for Staffing Agencies

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Glassdoor 101 for

Staffing Agencies


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Featured Speaker

Joanna Murphy Client Relationship Director at Glassdoor

[email protected]


#GDChat


Agenda

•  Why Glassdoor •  Tell Your Real Story •  Getting Started / Next Steps •  Action Plan •  Q&A


Why Glassdoor?


Launched: 1998

Dining

Everyday We Make Decisions Based on Reviews

Since 1995 decisions have been made on reviews…

Launched: 2000

Travel Products

Launched: 1995

Glassdoor helps people everywhere find the jobs and companies they LOVE.

Launched: 2008

Employment


Why? Candidates Decision Making Process Has Changed

+

Hiring Manager

Recruiter

Career Page

Hiring Manager

Recruiter

Career Page

Today Yesterday

Employers Perspective

Employers Perspective

Candidates Rely on Both Peers and Employer Insight

Candidates Rely on Employers Insight Only


Today’s Candidates’ Decision Process


Candidates’ Journey on Glassdoor

These candidates really want to work for you!

Source: Need


61%

job seekers in US use Glassdoor when

searching for jobs

Pros Good training for new consultants

Hard role with very long hours Cons

Company Benefits Annual Leave “Very good. You can also buy more holidays.”

Interview Questions Recruitment Consultant “Want to see what you’re like working with a group…and your real personality.”

Salary Business Analyst £40k (1.1k Salaries)

hays.co.uk/ 388 Reviews

96% Approve

Reviews 4.2 “Fantastic company to work for”

Why Glassdoor?


Global Reach: Monthly Visits

Australia

220,000 YoY 40%

Germany

300,000 YoY +160%

India

2,300,000 YoY +25%

Canada

1,400,000 YoY +55%

US

31,500,000 YoY +45%

UK

1,800,000 YoY +130%

France

240,000 YoY +150%

Source: Google Analytics (Q1 2015 Average Monthly Sessions)


Fastest Growing Career Site in 2014

Job Clicks

176%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

140%

Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Visits

96%

Content

84%

Mobile Users

127%

U.S. Traffic Growth Sources: Need


UK Growth

155%

UK Clients

Traffic Growth

N. Ireland

24,000 Sessions

Scotland

98,000 Sessions

England

1,569,000 Sessions

Wales

34,000 Sessions

New Users Avg. Page Views

Mobile Traffic Avg. Time on Site

959k 3.37

40% 2:27

Sources: Need


Are You Sure You’re Not Just a Rant Site?

70% of employees say they are ‘OK’ or ‘Satisfied’ with their jobs and companies

3.2 average site-wide company ranking

68% average site-wide CEO approval rating

60% of reviews are from current employees

Sources: Glassdoor User Survey 2014


Getting Started


Unlock Your Free Employer Account


Step 1: Get Involved Today and Claim Your Profile

1


Tell Your REAL Story with Compelling Content

Branding

Jobs Tab

Company Updates

Social Media Links

Benefits

Social Media Feeds



Why Work For Us?

Videos

News



Employee Insight

Company Photos

Rich Analytics


Step 2: Utilize Glassdoor Content

2


Step 3: Embrace Transparency — OpenCompany

3 •  Launched in April 2014 •  100+ employers have achieved OpenCompany status •  13,861 Photos, Reviews, Company Descriptions contributed since launch


Pace


Some Glassdoor EMEA Clients


Enhanced Profile Manage and Promote Brand

•  Influence candidates with custom branded content, videos and social media integration

•  Eliminate competitor advertising

•  Showcase open positions with a direct jobs feed from ATS

•  Analyze candidate demographics and job seeker activity

•  Monitor brand awareness, company and CEO reputation over time

3X Candidate Influence measured by profile page views

Source: Glassdoor Analysis, client reports of traffic to company pages on Glassdoor vs. LinkedIn


Meet Recruitment

•  8 reviews; 1 salary; 2 interviews

•  Competitive advertising

•  Competitors’ jobs

•  Missing WWFU messaging


Morgan McKinley

•  Cover image

•  No competitive advertising

•  Social media feed

•  WWFU messaging

•  Client selects featured review


New Feature: Enhanced Profile Competitor Targeting

•  Included for free with Enhanced Profile

•  Advertise your Employer Brand on non-client Enhanced Profiles

•  Target 3-5 competitors

•  Automatic Banner Creation

•  Self-Service configuration allows clients to change who they target

Note: Enhanced Profile clients cannot be targeted by other companies or clients.


Job Advertising Hire

•  Sponsor your jobs on Glassdoor

•  Rotate jobs based on hiring priorities

•  Dedicated Client Service Manager to manage your Job Slots

•  Promote across multiple channels: mobile, email alerts, on competitor pages and throughout Glassdoor as ‘Jobs You May Like’

•  Uniquely target ideal candidates based on demographic data, interest, and behavior

2X Better Applicant Quality Source: As measured by applicant-to-hire ratios, Brandon Hall Group, 2014

30% Lower Cost-Per-Hire Compared to Other Recruitment Channels

Source: Cost-per-Hire Analysis, Brandon Hall Group, 2014


Employee Engagement Campaign

Get more reviews on Glassdoor by strategically asking your employees to leave feedback from new hires to executives Why? To inspire current employees to share their experience at the company. What’s the outcome? Often times, happy employees haven’t thought to come to Glassdoor. This will remind them to share their experience with researching job seekers — helping you attract top talent!


Glassdoor Brand and Reputation Analytics Brand Awareness

Company Reputation Employee Sentiment

Your Company Competitor No. 1 Competitor No. 2

Your Company Competitor No. 2 Competitor No. 1

94.9% 97.3% 46.8%


Accelerate


Action Plan

Tell your employer story with dynamic branded content

Add company photos and videos

Share company updates with candidates

Integrate social media

Promote your jobs with a direct feed from

your career site

Highlight company perks and benefits


Questions?

Glassdoor 101 for Staffing Agencies

Recruiting & HR