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How Google’s Newest Free Tool Will Make You Money (And How It Won’t!) Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com
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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Jan 29, 2018

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Page 1: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

How Google’s Newest Free Tool Will Make You Money (And How It Won’t!)

Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

Page 2: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

• Co-Founder of

SeriouslySimpleMarketing.com

• Measurement Marketing™

• Help Marketers Know Their Numbers

• Help Marketers Trust Their Numbers

“HOWDY! I’M MERCER…"

Chris MercerMeasurement Marketer

SeriouslySimpleMarketing.com

Page 3: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Page 4: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

What You’ll Get Today…

• The Difference Between The “Old” and the “New”

• Complete Tour of Google Optimize

• How Google Optimize Will Make You Money

• How Google Optimize Won’t Make You Money

Page 5: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

“Old & Busted” vs “New Hotness”

Page 6: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Page 7: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Page 8: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Page 9: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Old & Busted

Page 10: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Pros:

• Free

Cons:

• Requires New Pages

• Complicated Setup

• No Visual Editor

• Limited Testing Types

Content Experiments

Page 11: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 12: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 13: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

(How Google Optimize Will Make You Money)

What Can It Do?

Page 14: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 15: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 16: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 17: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 18: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 19: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 20: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 21: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 22: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 23: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 24: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 25: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 26: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 27: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 28: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 29: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 30: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 31: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 32: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 33: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 34: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 35: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 36: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 37: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 38: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 39: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 40: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 41: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 42: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 43: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 44: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 45: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 46: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

New Hotness

Page 47: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

(How Google Optimize Won’t Make You Money)

What Won’t It Do?

Page 48: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #1

• Need Invite

http://optimize.google.com

Page 49: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #2

• 3 Active Tests

Page 50: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #3

• Can’t use Google Audiences as a Rule

Page 51: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #4

• MulitvariantTesting limited to 16 combinations

Page 52: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Limitation #5

• Beta!

Page 53: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

The Decision…

Page 54: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Google Optimize is a powerful tool that will only get better.

Get Invited. Get Started.

Page 55: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

• Get more Measurement Marketing:

http://SeriouslySimpleMarketing.com

• Get these slides & Google Optimize tips:

Text OPTIMIZE to 512-270-2332

• Email:

[email protected]

Chris MercerMeasurement Marketer

SeriouslySimpleMarketing.com

Questions?

Page 56: How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

THANK YOU!


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