How effective is the combination of your main product and
ancillary tasks?Throughout the production of the main product and
ancillary tasks there were certain elements that had to be
considered whilst in the production of the documentary in order for
it to be combined with the radio trailer and the TV listings
magazine article. The target audience we had chosen to do was 16 24
year olds, people who use social media and can understand that its
having an effect on the way they see themselves. We chose our
documentary to appeal to both males and females as it is such a
broad issue, and also people of all ethnicities. The reason we
chose to have this target audience is particularly because the
audience will be able to relate to how social media is having an
effect on body image, and therefore the young adults will be able
to understand the damage social media is doing. Once we had chosen
a topic and a target audience for the documentary we created two
ancillary tasks around this. We intended to make the three products
in a way where it would be clear that they are all connected and
combine well together in supporting the main product.We chose to
broadcast our radio trailer on Capital FM, the station serving an
audience of 7.1 million listeners. We chose this because it as a
target audience of 14 34 year olds and our target audience
conveniently comes with this age group. Thus, choosing this radio
station would mean that our radio trailer would reach out to our
intended audience and ultimately our documentary would also get
more views. This is because Capital FM broadcast across the
country.For our radio trailer we used snippets from vox pops and
experts that were used in our documentary. This therefore would
give an insight into what the listener should expect from the
documentary. The background music that was used for our radio
trailer was the same for our documentary this was so that the
documentary could be identifiable and so there was consistency and
continuity between the two.We also made sure that the voiceover
sounded enthusiastic, and we felt having a young female recording
it would directly connect with the target audience.For our TV
listings we used stills from our documentary, as it would show that
theres a link between the two products. Our double page spread was
published on TV& Satelite as we found that after doing our
research it aimed towards the same target audience. Due to the fact
that we followed the conventions of a double page spread, the
outcome was that it looked very professional.Stills from our
documentary that we used for our double page spread
We had the title of our documentary also placed into the double
page spread before the article began as it creates a clear brand
identity.
When creating a reflection of reality that social media is
having an impact on body image, we had to consider how our audience
would view this. Stuarts hall reception theory states that as
producers we encode messages into our products and then the
audience will decode it depending on things like their background
and lifestyle. Our target audience will then decide this to mean
that social media is having negative effects.