How does Marketing affect Customer V alue? These slides are based on Chapter 2 of ‘Marketing Management’ by Kotler Keller
Aug 16, 2015
How does Marketing affect
Customer Value?
These slides are based on Chapter 2 of ‘Marketing Management’ by Kotler Keller
Task Business Deliver Customer Value Profit
Company WinFine Tuning The Value Delivery Process
Choosing, Providing & Communicating Superior Value
Marketing is all about Selling
Placing Marketing at the Beginning of Planning
The Value Delivery Process
Providing the value
Choosing the value
Communicating the value
The Value Chain
Tool for Identifying Ways to create more Customer Value
The Value Chain
Primary Activities
Inbound Logistics or Bringing Materials into the Business
Operations or Converting Materials into Final Products
Outbound Logistics or Shipping out
Final Products
Marketing (sales)
Service
Support Activities
The Value Chain
Procurement
Technology Development
Human Resource Management
Firm Infrastructure
Core Competencies
Characteristics
Source of competitive advantage and makes a significant
contribution to perceived customer benefits
Has applications in a wide variety of markets
Difficult for competitors to imitate
http://dealer-communications.com/wp-content/uploads/2014/08/winning.jpg
http://thefsteam.com/wp-content/uploads/2012/08/selling-your-home.jpg
http://neolivemarketing.com/wp-content/uploads/2014/05/Strategic-Marketing-Internet-Business-Widescreen-HD-Wallpapers.jpg
https://nextgenafricanfarmers.files.wordpress.com/2013/06/agri-value-chain.gif
http://librarysciencelist.com/files/2013/03/core_competencies.png
http://www.belectric.com/fileadmin/MASTER/pics/Nebenbanner/value_chain.jpg
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