How Do You Connect With People?

HOW DO YOUCONNECT WITH PEOPLE?

Social, Mobile, Digital Display Interactivity

David Cutler, Sales and Marketing, Aerva, Inc.617-331-7852

[email protected]

SINGLE

SOCIAL MEDIAMOBILEDIGITAL SIGNAGEWEB

PLATFORM

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ENGAGE

WITH REAL-TIME DATA, MOBILE ANDSOCIAL MEDIA NETWORKING BETWEENDIGITAL DISPLAYS & MOBILE PHONES

ENTERTAININFORM

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EASY-TO-USEWEB-BASED

SCALABLESECUREFULLY DRAG-AND-DROPREADY-TO-USE APPLIANCEEASILY ACCESSIBLE SERVERSMODERATION FOR

TEXT, IMAGE, VIDEOS

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ENGAGEMENT

SOCIAL NETWORKSMOBILE HANDSETSDIGITAL DISPLAYSWEB

ACROSS DIGITAL MEDIA

Battle-of-the-Band application at music venues

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AERVA COMPANY OVERVIEW

Aerva’s platform is designed to be atthe intersection of four high-growth channels

- Social Networking - Mobile- Digital Signage (digital out-

of-home)- Web

Scalable and fully turn-key digital events

Products and business modelproven in Europe, South Americaand the US

Founded in 2005 by MIT alums

Hangman application integrating mobile with Digital out-of-home

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CUSTOMER SAMPLING

Social networks & eventsYahoo, Ogilvy, Advertising Week

Retail networksGogoCast, PlayMixes

Outdoor NetworksKodak in Times Square, Fountain Square

Security & information networksBoston University, US Navy

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KODAK TIMES SQ NYC

OBJECTIVEAllow user generated and controlled content to draw attention to the brand

DISPLAYKodak LED in Times Square

IMPLEMENTATIONMobile interactivity for Pic2Screen

User-submitted images via email

User texts code to trigger exactlywhen they want picture posted

Photo Moderation Web Interface

Network management

RESULTSHighly engaged viewerson the web and on locationin Times Square

Invaluable brand buildingfor Kodak

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FACEBOOK + MOBILE + DIGITAL SCREEN

OBJECTIVEAllow users to send videos from Facebook to a public digital billboard to augment a brand

DISPLAYAny display (indoor, outdoor, web)

IMPLEMENTATIONFacebook Connect application

User-submitted videos via Facebook

Video Moderation Web Interface

Network managementRESULTSEngagement of Facebook users

Highly engaged viewerson the web or on location

Scale of Facebook users and viral nature of sharing

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CHICCO TIMES SQ NYC

OBJECTIVEAllow Chicco brand awareness in the US via baby video upload

DISPLAYAmerican Eagle LED in Times Square

IMPLEMENTATIONWeb microsite for UGC video upload

Video Moderation Web Interface

Keepsake Photo to parents with share option to Facebook and Twitter

Delivery of real-time UGC video to American Eagle board

RESULTSHighly engaged viewerson the web and on locationin Times Square

Invaluable brand buildingfor Chicco

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MEXICO MUSIC VIDEO RETAIL NETWORK

OBJECTIVEDigitally create playlist and distribute music videos to 700 locations in Mexico

IMPLEMENTATIONDigital signage engine

Branded retail content for (Chili’s, California Pizza Kitchen, Papa Bills, Chocolate City + more)

Easy manipulation of music videos and ad insertion

Mobile campaigns for brands as and when needed

Network management & assets all hosted in the cloud

RESULTSHighly efficient distribution of music videos, ads and mobile apps

Incremental revenue to customer and venue from advertisers

Rapid changeover of music video & dayparting

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YAHOO! VIP EVENT

OBJECTIVEEngage Yahoo! top300 West Coast advertising clients

IMPLEMENTATIONDigital signage engineto drive all displays on-site

Cloud computing backendwith event-day backups

Content management ofYahoo-branded assets

Mobile apps: Txt2Screen, Pic2Screen, Mobile Sweepstakes

Social NetworkingWidgets: Flickr, YouTube widget

RESULTSHighly engagedcustomers withrelevant experience

Exposure of Yahoo!Brands like Flickrand Y! Mobile

Text2Screen & Picture2Screen applications

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GAMING+ MOBILE + DIGITAL SCREEN

OBJECTIVEAllow corporate retreat to be competitive and engaging

IMPLEMENTATIONEngaging F1 racetrack concept for quizzes & team-building competitions

Five full-days, 12 teams, 300 competitors

Attendees asked questions on their smartphone

Constantly updating team & participant scores

Custom administrator point awards/penalties

RESULTSNovel engagement for competitive corporate event

Dynamic measurement of team & participant scores

On-site, on web, on social mediaF1 Racetrack employee competition at corporate event

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CORPORATE FIRESIDE CHAT

OBJECTIVECraft a novel mechanism for very large number of employees to interact with senior management

IMPLEMENTATION10,000 employees, 50 locations, 4 timezones

CEO took questions from employees texting questions/comments to screen

Employees shared their pictures to Aerva Pic2Screen Text and Images moderated

Simulcast, text2screen, pic2screen to all locations

RESULTSNovel access mechanism to senior management

Immediate feedback

Large corpus of data and interactivity history

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LIVE SPORTS EVENT+ MOBILE + SOCIAL

OBJECTIVEEngage squash fans with tweets and mobile voting

IMPLEMENTATIONWorld Championship among 4 world #1 squash players

Glass court in Boston Symphony Orchestra hall

Live data from audience voting, pic2screen and tweets to digital screen around the hall

RESULTSNovel audience engagement for live sporting event

Integration of Tweets, text votes and pictures with live game video

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REDWINGS Hockey Game

OBJECTIVEEngage fan-base in hockey rink & on TV

DISPLAYFour-sided LED board above center-rink

IMPLEMENTATIONMobile interactivity for mobile Poll

Live switch from game to media player

Network management

RESULTSHighly engaged viewersInvaluable brand buildingfor RedWings and sponsors Aerva Poll2Screen application at sporting events (driving

Jumbotron and other screens), votes from fans in real-time

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AERWAVE

ANY SCREENAll web browsers, Smartphones,Indoor LCDs, Outdoor LEDsand Projectors

ANY CONTENTAudio, video, text, image,TV, RSS, Flash, tickers,rolls & more

ANY LAYOUTMultiple windows, portrait,landscape, 4:3, 16:9 or customaspect ratio, standard or HD

PROVEN PLATFORM FOR DIGITAL OUT-OF-HOMEPOWERFUL, FLEXIBLE & SIMPLE-TO-USE

ANY SCHEDULEDayparting,rule-based calendaring

ANY HARDWAREAPPLIANCELinux on any hardwareto drive variety of applications, locationsand costs

AerWave driving touchscreen apps on location

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CONNECTIVITYTO ANY CARRIERConnect to any mobilecarrier

CONNECTIVITYTO SOCIALMEDIA NETWORKSTwitter, Flickr, YouTube, Facebook +more

AERVA MOBILE APPSText2Screen, Picture2Screen,Poll2Screen, mCoupons,Games +more

AERVA DYNAMIC APPSRSS, Weather, Video-in,Web-page +more

CONNECTED, PERVASIVE & CREATIVE

CREATIVE MOBILE & SOCIAL MEDIA APPS

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EASE-OF-USEWeb-based—manage any screen, anywherefrom anywhere in the world

ANY SCALEManage one screenor thousands

ANY NUMBER OF USERSUnlimited users canmanage parts of entire network

SERVER-DRIVENFast, low-cost deploymentof end nodes connected toAerva-managed Cloud

SECURE, ROBUST,FIREWALL-FRIENDLYHigh-bit encryptionand proven in themarket since 2005

AerWave platform driving on-locationportrait mode network of screens

SCALABLE, SECURE AND COST-EFFECTIVE

PROVEN CLOUD NETWORK

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DRAG-N-DROP CONTENT MANAGEMENT

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Ready-to-install Appliance (nodes) with all software/security pre-loaded24/7 Server availability (virtualized for redundancy)Web-based remote management of content, nodes and displaysDesigned with intermittent power and network outage in mindSecurity integral to system (on the wire, between apps, for content)Easy Integration to other systems (Ticketing, Point-of-Sale, Scheduling, etc.)

AERVA SYSTEM ARCHITECTURE

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WHY AERVA?

One Platform to Handle Your Digital Media- Engage/Entertain/Inform all on ONE platform- Command any digital screen - Add Mobile anytime (all carriers supported)- Connect with Social Media- Integrate with enterprise or real-time data- 100% browser-based

Scalable and flexible SaaS offeringUse Aerva Cloud or license your own server

Market-provenMitigate risks and trust Experts that have executed diverse campaigns since 2005 Aerva, Inc. Company Confidential 22

THANK YOU

Aerva, Inc. +1 877-777-9910 x41

[email protected]