How Do Social Media & Search Intersect? Presented by: David Wallace CEO/Founder - SearchRank
How Do Social Media & Search Intersect
Jan 18, 2015
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?
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How Do Social Media & Search Intersect?
Presented by:
David WallaceCEO/Founder - SearchRank
Does Social Media Prevent the NeedFor Search?
Absolutely not!
Organic/paid search are still huge and by far largest driver of web-based traffic.
Does Social Media Play an Important Role in Search?
Yes indeed!
A review of SERPs for any company already engaged in social media reveals its
intersection with organic search.
One would be naive not to recognize the vast number of people using social media & not try to tap into their audiences.
Online Usage Stats
Online Usage Stats
Online Usage Stats
Online Usage Stats
Facebook Client Case Study
- Started Facebook Fan Page in November 2008
- Last year had 1,700 fans; this year has over 45,000 fans.
- Use Fan Page to promote blog content, offer promotions/discounts, introduce new product, hold contests and even build brand loyalty.
Facebook Client Case Study
Facebook Client Case Study
Facebook Client Case Study
Search/Social Media Strategies
- Integrate Offline & Online Advertising
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
http://www.youtube.com/watch?v=ql-N3F1FhW4
Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
- Custom-Tailor the Message
- Local Social Networks, Beyond Yelp
- Contests & Discounts
- Customer Service
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
- Custom-Tailor the Message
- Local Social Networks, Beyond Yelp
- Contests & Discounts
- Customer Service
- Online Reputation Management
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
Conclusion
Use SEARCH To Stand Out
Conclusion
Use SOCIAL MEDIA To Build Brand Loyalty
Thank You!
David Wallace
SearchRankwww.searchrank.com
Twitter: @DavidWallace
Search & Social Media Marketing Since 1997
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