How Do I Reach My Customers On Mobile

How do I reach my customers on mobile?

About Us

Matthew Ho

● Worked web/mobile for 7 years ● Next Digital, Deloitte, Airbnb ● Twitter: @inspiredworlds ● Chicago Bulls Fan!

Head of Product Development at Tapmint

About Us

Tapmint● Innovation, rapid experimentation,

complete solutions ● Native Tongue - First winning team in

Startup Weekend in Australia ● Language game apps - Spanish Smash,

Mandarin Madness, English Eruption ● 500,000 downloads

Content

1. Understanding the mobile landscape 2. App Store Optimisation 3. Marketing Activities 4. Analytics

1. Understanding Mobile App Store Landscape

How it works● Categories ● Curated Store ● Featured ● Rankings: Top Grossing Apps, Top

Free Apps, Best New Apps ● Approval process

2. App Store Optimisation - Screenshots

iOS8 Mobile App Store● App preview video is first asset shown ● First screenshot is even more important ● Consumers can decide based on image ● App design has to be awesome ● Submit with version update

2. Description

● Elevator sales pitch ● First two lines are critical ● Invites user to click on “more”

App Store Description

3. Keywords in listing

● Can choose keywords ● These are not shown in the listing ● What do your customers search for? ● Tools - Sensor Tower, App Annie ● Competition

In iTunes admin

3. Marketing activities

● PR - Language & Education ● App review websites - not effective ● Blogs ● Social Media ● Reaching out on Twitter ● ASO - Organic search

A number of channels

3. Marketing activities

● Mobile advertising experiments ● Education app stores ● Kids tablet - nabi ● Direct sales to schools - long sales cycle ● iTunes education volume purchase ● Find people that had need & engage

A number of channels

4. Analytics provides insights

● Downloads ● Active User (Daily, Weekly, Monthly) ● Retention ● Conversion funnel ● User acquisition ● Quality of install

Contact Me

● Email: [email protected] ● twitter.com/inspiredworlds ● Website: http://tapmint.com ● Personal blog: http://inspiredworlds.com

(Top 20 Australian best business blog)