How did you attract/address your target audience?

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

First of all I created a questionnaire using the website surveymonkey.com. I wanted to find out what my audience wanted from a music magazine.

Audience Research

Audience Research

From my questionnaire I found:

The average age of people that I surveyed was 17.

The reasons people are most likely to buy a magazine is because an artist they like is featured, the price is reason able and the design is good.

The most popular genres are rock, electronic and hip hop.

Twitter, YouTube and Facebook are the most popular websites used.

People like to read articles about artist’s or band’s backstories or personal life and information about band’s or artist’s tour dates or future albums.

How I used audience research to attract my audienceI based the content of my product on the information gathered from my audience research.

People said that they like will buy a magazine if they like the artist that is featured.

So I made sure that my magazine had a lot of artists featured in it and that the artist’s names are on the front cover to attract my audience.

How I used audience research to attract my audience

My audience said that a reasonable price is important when deciding whether or not to buy a magazine. So of course I made sure that my magazine’s price is reasonable at £2.99.

This was also addressing my audience (young people) because they may not always have a vast income and therefore like things to be cheap.

How I used audience research to attract my audiencePeople also said that a good design would be a reason for them buying a magazine. Of course this was already an important aspect in my eyes, but this made me realise how key the design was in relation to attracting and addressing the target audience.

I went for simplicity and sophistication. I think my audience would like to see something easily understandable which means minimalistic. Something that is stylish but not too ‘in your face’ or with too much information, bright colour and effects that are blatantly there to con the reader into buying the product.

How I used audience research to address my audience

Social media is a big part of modern culture, especially with

my young target audience.

Which is why I chose to address them through the use of the most

popular social networking sites.

I found that young my audience’s favourite genres are rock, hip hop and electronic. So I focussed mainly on these genres with GOODMUSIC.

How I used audience research to address my audienceThe results of the survey told me that people are most interested in information about bands and artists such as back stories, personal life and future tour dates etc. People also said they are interested in posters and competitions.

I took this into account when thinking of cover lines for my front cover and news and features for my contents page.

Focus group

In order to make I was on the right lines with my product being suitable for my target audience, I gathered quite a few members of the target audience and asked the for feedback.

They gave helpful suggestions on ways to improve things like layout and style. I used their feedback to amend my magazine.

Front cover

To attract and address my target audience I used an artist of a similar age to them. Also she is an artist that my audience would like. The pose that she is in connotates things like humour, youth, freedom and unorthodox. These are themes that will attract my young audience and also address their wants and needs from a media product.

Front cover

The bold font and colour of red used in the masthead symbolised importance and professionalism. I wanted to signify these connotations when attracting my audience so they would take the magazine seriously and consider it to be a legitimate purchasable product. Therefore the magazine will get a good reputation and people will repeatedly buy it.

Double page spread

In the DPS article I addressed the audience’s want and need for backstories and information about artists.

I also addressed the need for simplicity that I felt was necessary. As you can see the layout of the DPS is minimalistic. There is only text on the first page which creates a feeling of sophistication because pictures or overcrowding is not needed to convey the information.

Double page spreadCarrying on the simplistic theme to the second page. I chose to use two columns with the DPS because it makes the page look less crowded.

Again I addressed the audience’s want for information about artists by putting information about the producer. The audience like the fact that they have more information about the story behind the artist.