How Cool Brands Stay Hot at NHTV

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Unique

Content = conversation for Millennials

8%

12%

9%

17%

14%

15%

17%

21%

15%

22%

20%

20%

21%

24%

25%

33%

34%

38%

41%

37%

41%

42%

47%

49%

33%

31%

35%

28%

38%

35%

31%

31%

34%

28%

26%

26%

An advert you saw online

Apps on your mobile device

An advert you saw on TV

Something you saw on Facebook

A website you visited

Something you want to watch on TV

A video you watched online

Some music you want to listen to

Something you saw on TV

Some music you heard

A film you want to see

A film you saw

All the time A lot A littleTalk about

95%

93%

92%

90%

89%

89%

88%

86%

78%

69%

67%

62%

Source : My MTV, Be Viacom insight consumer panel March 2012– Europe: UK, DE, ES, FR, SW & PL. 16-34s

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Cool

R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

Real

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Real

Happy