This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
mar·ket·ing n.The creation and communication of messages, by any means necessary, to persuade a target market. - The Marketing Manifesto
YOU DON’T HAVE TO BE A MARKETER
TO BE GREAT AT MARKETING
You Can Be
YOU MIGHTEVEN BEAN NFL
QUARTERBACK
Fresh Prince Pic
August 26th, 2016
Colin KaepernickSits for National Anthem
Alone.
Why did he sit?
YOU MIGHTNOT THINK THIS IS MARKETING
BUT...
It is.
Example One
Stick to Your Target Message
Kaepernick sticks to his target message aimed at his target audience.
Example Two
Social Proof
Kaepernick uses the marketing technique of Social Proof.
Like this.
Former NFL player and Green Beret Nate BoyerMet with Colin Kaepernick.
Next game, Kaepernick and Eric Reid kneel to show respect for servicemen and women.
Nate Boyer stands next to them.
Then this happens...
Example Three
There's no such thing as bad publicity.
He's STILL the president of Kazakhstan. Back in 2005, He banned Borat!