How an agile mindest eases your branding

Marketing is usually seen as a necessary evil distracting from the core business of an operation. Sometimes it is even outsourced to other agencies in order to cut costs and avoid overheads. Seldom marketing is seen as an integrated approach and the decisive factor it can be to keep several departments together.
In this presentation Chris describes an approach which helps to inspire and empower employees to play an integral and self-organized part in your marketing strategy. With such an approach you will easier find the perfect fit, who more likely will have more fun in what they are doing and therefore more successfully be an self organized ambassador for your organisation.