OBJECTIES OF PROJECT:- To analyses the role and need of Hospitality & Catering as it is an upcoming era of Hospitality. To know how Hospitality can be beneficial in growth of Indian economy. To know about the emergence of Hospitality industry in International market. To understand the nature of services rendered and various facilities provided by Hospitality Industry. To know about the recent trends & services of main Hospitality players in India. To understand the future prospects and challenges faced by Hospitality Industry activity. 1
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OBJECTIES OF PROJECT:-
To analyses the role and need of Hospitality & Catering as it is an upcoming era
of Hospitality.
To know how Hospitality can be beneficial in growth of Indian economy.
To know about the emergence of Hospitality industry in International market.
To understand the nature of services rendered and various facilities provided by
Hospitality Industry.
To know about the recent trends & services of main Hospitality players in India.
To understand the future prospects and challenges faced by Hospitality Industry
activity.
1
Introduction
In the long-term the hotel industry in India has largest potential for growth. This is
because India is an ideal destination for tourists as it’s is the only country with the most
diverse topography. At present India attracts approximately 2.5mn tourists every year
which is just 0.4% of the world tourist arrivals. Countries such as Thailand and Malaysia,
attract thrice as many tourists
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HISTORY OF
HOTEL INDUSTRY IN INDIA
The Indian sub-continent is vast and with a population of almost 800 million is obviously
not homogenous. Apart form Hindi there are several languages as well as hundreds of
different dialects-at the people of India belong to a variety of faiths.
The country is divided into several states and each state has its own culture with
traditions that go back thousands of years.
Tradition in food too differs from state to state, just as the European food of Italy is
totally different to that neighboring France or Germany.
Indian cooking has more combinations of flavors and seasonings- that any other nation in
the world.
Indians have much to be proud of in their style of cooking and the fantastic range of
fabulous foodstuffs from around the country.
Hotels and the catering industry started late in the 19 th century, with the development if
the major cities, easier sea travel and the coming of the railways.
In ancient times travelers were a rarity, but could always rely on a meal whilst passing
through. As the centuries progressed, travelers, mostly pilgrims, would be cared for the
temple.
During the latter part of the 18th centuries, and the formation by the British of the East
India company. It was apparent that catering requisites on a more formal basis were
required, and with the advent of the railways in the mid 19th century. Small hotels and
clubs were becoming part of everybody life for those who could afford to eat out.
For the ordinary man in the street, curbside catering was a way of life and for many
hundreds of years.
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Prior to the formation of hotels and hotel companies, the ‘club’ provided any lodging
amenities that were required. These clubs were restricted unfortunately, to Europeans or
upper class Indians. However it did give many Indians the opportunity to work in a
Hotel-type environment and become skilled in the kitchens and restaurants .These skills
were often passed down from father to son.
The princely palaces of the many Royal Indian maharajahs and families were also run on
hotel lines of the present day, at least as far as food and drink was concerned. Kitchens
with Indian & European chefs were considered normal and the banquets of yesteryear far
outshone any thing that is provided today even in the best of the five star hotels.
India & Indians have a long cultured heritage of catering and hospitality.
The diversity of the Regional dishes and the talent to produce then has long been inherent
and it is because of this fruitful history that India, with its numerous Hotels & restaurants
ranks among the worlds leading Hospitality and tourist venues.
Railway catering :- In the mid 19th century Railway network began in India railway
catering facility. Railway companies even want to the extant of setting up hotels attached
to the stations so that passengers who were changing from one region to another could
spend the night before or after in relative comfort. The luxury of sleeping cars &
restaurant cars were a much later development. Now day’s Indian railway catering
services are also on contract basis with different Indian Hotels.
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Airline catering:-Unlike any other transport system –rail or ocean liner-air transport has
to carry pre-prepared food on board, as there are no facilities available on any airline for
cooking or presentation.
Most Airlines design and plan flight catering establishments/kitchens to meet their own
requirements. Air India floated a subsidiary company known as HCL (Hotel Corporation
of India) with a view to operate a flight kitchens known as “chefair” and also
accommodate travelers in five star category hotels at a major airports (The central group
of hotels)
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CURRENT SCENARIO
Economic liberalization has given a new impetus to the hospitality industry.
It costs an average of US$50-80 million to set up five-star hotels with 300
rentable rooms in India. The gestation period is usually between three and four
years. Movements in real estate prices have to be watched, though they have
stabilized in the past three years or so.
Non-five-star hotels are obviously cheaper and have had smaller gestation
periods, but international chains are expected to go into the five-star category.
The Indian hospitality industry is growing at a rate of 15 percent annually. The
current gap between supply (61,000 rooms) and demand (90,000 rooms) is
expected to widen further as the economy opens and grows.
The government forecasts an additional requirement of 200,000 rooms by the turn
of the century.
A rapidly growing middle class, the advent of corporate incentive travel and the
multinational companies into India has boosted prospects for tourism. India's easy
visa rules, public freedoms and its many attractions as an ancient civilization
makes tourism development easier than in many other countries.
Many foreign companies have already tied up with prominent Indian companies
for setting up new hotels, motels and holiday resorts. The entry of McDonald’s,
Pepsico’s Kentucky Fried Chicken, Domino’s and Pizza Hut has given an
international glitz to the hospitality sector.
Several international chains including Sheraton, Holiday Inn, Intercontinental,
Hyatt, Radisson, Best Western, Days Inn, Hilton, Quality Inn, Ramada Inn,
Meridian, Kempenski, Four Seasons Regent, Accor, and Marriott International are
entering or expanding their hotel network in India.
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FUTURE TENSE
Trends That Will Shape The Future Of Hospitality Sector Are:
Low cost carriers: Travelers in general are more price sensitive to airfare than they are
to hotel room rates. Often a low airfare will stimulate demand for travel even if hotel
prices are increasing. LCCs are a good option for business travelers, as they have
advantages like low cost, more options and connectivity.
2. Budget hotels: More than 50 per cent of occupancy of a majority of hotels comes from
the business travel segment. The average room rate (ARR) realized from business
travelers is normally higher than from leisure travelers. Heightened demand and the
healthy occupancy rates have resulted in an increase in the number of budget hotels.
Some of the new players entering into this category of hotels include Hometel, Kamfotel,
Courtyard by Marriott, Country Inns & Suites, Ibis and Fairfield Inn.
3. Service apartments: The concept of service apartments, though a recent phenomenon
in India, is an established global concept. Villas in Spain, flats in the UK and apartment
complexes in the US have all created a viable market for those who want more than just a
room in a hotel. Service apartments are the latest trend in accommodation, offering the
comfort and convenience of a home without the hassles of having to maintain or look
after it. Ideally suited for medium-to-long staying guests, service apartments are a natural
choice for corporate
4. Technology: Travel and technology have become inseparable. Technology is making
its own advances with high-tech video conferencing facilities, web cameras and virtual
reality mode of conferencing. On-line bookings, e-ticketing, Wi-Fi Internet connectivity,
easy access to information, etc. are just a few areas where technology has completely
changed the way we travel.
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5. Loyalty travel: Today, airline-credit card company tie-ups have brought a whole range
of benefits to the travelers. These include insurance cover, upgrades, free tickets, access
to executive lounges, and a host of other goodies.
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Scope in hotel industry/future
SCOPE (A Global View)
The hospitality industry is probably the world’s fastest-growing, job-creating profession,
employing one in ten people worldwide. In the UK alone, the industry employs over 1.8
million people. It is estimated that the industry will require 30,000-35,000 trained people
at management and supervisory level year on year until 2010, if it is to fulfil its potential.
There are currently too few students taking college and university courses in hospitality
to sustain this requirement. You can imagine, therefore, that there is enormous scope for
those who want to pursue a career in the industry, plus a huge range of employment
opportunities across the varied subsectors. You might want to manage a hotel, run a
restaurant or become the next Jamie Oliver, or maybe your interests lie in accountancy or
information technology. You may want to start your own business or be part of an
international one. Whatever your talents, the hospitality industry offers variety and
opportunity.
SCOPE IN RURAL AREAS
.
• The New Tourism Policy released in May 2002 has outlined the following policy
initiatives for the tourism sector:
• The new policy is built around the 7-S Mantra of Swaagat (welcome), Soochanaa