Homeboyz Rfc 2011 Web Presentation

The Dream Team 2011

Homeboyz: A Brief Background

• Homeboyz Entertainment is Kenya’s most recognizable entertainment brand, having started in the mid-90’s.

• Homeboyz operations currently span into DJ Training, event management, into DJ Training, event management, experiential marketing and radio and web broadcasting.

• The Homeboyz association with rugby in Kenya has consistently spanned over 15 years

Homeboyz RFC: The Humble Origins

The rugby team, Homeboyz RFC was founded in early 2009.

This was a result of the perceived need in the market to accommodate the younger players who felt that they were not being given enough opportunities to play competitive rugby.

Homeboyz Entertainment responded to this by creating a sporting platform for youth empowerment and development.

Homeboyz RFC is also the only rugby team in East and Central Africa funded by a local entertainment company.

Team Philosophy:“Touch, Engage , Elevate”

1. Touch: The spirit of the fans

2. Engage: Our Competitors

3. Elevate: The standards of the game3. Elevate: The standards of the game

Touch

Engage

Homeboyz

RFC

Elevate

Homeboyz RFC: Team Performance

• Eric Shirley Shield

Champs 2009, 2010

• Chairman's Cup Champs • Chairman's Cup Champs

2010,

• Dubai 7’s invitational

men's tournament 2010

quarter finals.

Evolution: What Next?

• As a start-up team in 2009, Homeboyz RFC

was initially placed in the lower-tier Eric

Shirley Shield.

• After winning the Eric Shirley Shield 2 years in • After winning the Eric Shirley Shield 2 years in

a row, they have now been promoted to the

ultra-competitive Kenya Cup.

• They now need your support to grow into the

top league rugby team in Kenya

What are we looking for?

• We need you.

• Your sponsorship and

partnership to deliver

quality rugby experience.

• By becoming our partner,

we’re giving your brand

the opportunity to grow

with us.

What does your sponsorship entitle

you to?

• Branding at Home pitch

• Branding on Team kit

• Co-branded fan merchandise opportunities

• Involvement in team promotions• Involvement in team promotions

• Branding on team shuttle

• Branding on cheerleader routines

• Radio team updates

• Web & Digital Support

1. Branding at Home Pitch

• The team has recently relocated to the more accessible Ligi Ndogo Grounds, adjacent to RFUEA Grounds, Nairobi.

• This will serve at the training grounds as well as the home pitch.the home pitch.

• As a sponsor you will be entitled to:

– Pitch-side branding during games and training

– Branding on the bleachers

– Branding at team clubhouse

– Branding at entrance

2. Branding on team kit

• As a sponsor, you will be

entitled to place your

corporate branding on

official kit and training

kits.kits.

• This will expose your

brand to all rugby fans and

enhanced exposure during

media coverage and press

briefings

3. Fan merchandise

• To grow the fan base, we will

be producing official team

merchandise such as:

– Mix CD’s– Mix CD’s

– Mugs

– Caps

– T-Shirts

• These would be co-branded

with you, our sponsor

4. Rugby Fashion Opportunities

Rugby dresses are the new ‘cool’ for female fans and are a great way for a girl to represent her team!

Rugby shirts are becoming more fashionable, where men combine them with formal ties and other accessories

5. Team Promotional Tour

• Our aim in 2011 is to ensure that each individual player on the team becomes a youth celebrity in their own right.

• As such we will be giving them a high intensity rota of public appearances, media interviews and social media media interviews and social media support to ensure they sell the team brand.

• This will also see them make school, college, office and media house visits.

• These are key branding opportunities for our sponsors.

6. Team Shuttle Activities

• We have to ensure our players and fans will always have transport to games and training sessions.transport to games and training sessions.

• Furthermore, they are obligated to make appearances for our social and charitable events.

• This vehicle will be given eye-catching branding and ‘souped up’ in-car entertainment.

• The co-branded Homeboyz RFC team shuttle will be a welcome entrant to any social scene and event.

• And it will carry your co-branding.

7. Homeboyz RFC Cheerleaders

• We also have girls on the team.

• Our experiential team has vast experience in training our performance acts.

Every Homeboyz game will be • Every Homeboyz game will be matched by stunning routines, outfits and cheerleading songs.

• You, as a sponsor will have your brand included in the cheerleader team branding and routines.

8. Homeboyz Radio Updates

• Our broadcasting divisions, Homeboyz Radio and Uptown Radio will produce and air a weekly Homeboyz Rugby Update.

• This will be a 30-minute • This will be a 30-minute production incorporating:– Team updates

– Player profiles

– Match schedules

– Fan requests

– Sponsor commercials & promotions

9. Web & Digital Support

• We will support the teams

efforts via

• Facebook & twitter fan updates

and membership driveand membership drive

• Team web site with schedules

and picture galleries

• Web linkages with partner sites

• All these will be co-branded

with the sponsor.

The Media We Can Tap Into . . .

• Pulse Magazine

• Insyder Magazine

• Str8 Up TV show (KTN)

• The Beat TV Show (NTV)• The Beat TV Show (NTV)

• Zuqka Magazine

Cost of Sponsorship

An annual sponsorship entitles you to:An annual sponsorship entitles you to:

– The entire list of sponsorship opportunities described

above.

– Exclusivity for your brand

– Bonus airtime on Homeboyz Radio across the year

– A limitless amount of promotion opportunities across

the year

Team Management

• Myke Rabar (Chairman)

• David Kiathe (Secretary)

• Paul Murunga (Coach)

• Denis Ndavi (Marketing)

Touch, Engage , ElevateTo seize this opportunity, get in touch with

Denis Ndavi

T: +254 (0) 722 / 0732 – 710308

E: [email protected]