HMP vs. DSP Battle of the CPUs Henry Dewing [email protected] Manager, Product Marketing Modular Communications Platform Division Intel Corporation.

HMP vs. DSPHMP vs. DSPBattle of the CPUsBattle of the CPUs

Henry DewingHenry [email protected]@intel.com

Manager, Product MarketingManager, Product MarketingModular Communications Platform DivisionModular Communications Platform Division

Intel CorporationIntel Corporation

August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com


Enabling InnovationEnabling Innovation

R&

D S

pen

din

g

Hea

dco

un

t

Proprietary HardwareProprietary Hardwareand ASICsand ASICs

Platform R&DPlatform R&D

Software & Solution R&DSoftware & Solution R&D

Validation & TestValidation & Test

Commercial ProcessorsCommercial Processors and and

Intel® Building BlocksIntel® Building Blocks(HMP)(HMP)

Platform R&DPlatform R&D

Software & Software & Solution R&DSolution R&D

Validation & TestValidation & Test

Equipment ProviderEquipment ProviderValue StackValue Stack

Increased Increased InnovationInnovation

Platforms builtPlatforms builton standardon standardsilicon & Intelsilicon & Intel building blocksbuilding blocks(HMP)(HMP)

Increased Increased Investment in Investment in solution solution valuevalue


Software Model Reduces TCOSoftware Model Reduces TCO

• PurchasePurchase• Customers pay only for the media resources they Customers pay only for the media resources they

needneed• DevelopmentDevelopment

• Cost-effective development and test systemsCost-effective development and test systems• DeploymentDeployment

• No need to keep inventoryNo need to keep inventory• Less shipping, fewer import/export fees, no “hard” Less shipping, fewer import/export fees, no “hard”

installinstall• Reduced regulatory approvalsReduced regulatory approvals

• Post-deploymentPost-deployment• Sparing costs reduced or eliminatedSparing costs reduced or eliminated• Easier field upgrade (could be done remotely)Easier field upgrade (could be done remotely)

August 3-4, 2004 • San Jose, CA • www.voipdeveloper.comAugust 3-4, 2004 • San Jose, CA • www.voipdeveloper.com

August 3-4, 2004 • San Jose, CA • www.voipdeveloper.comAugust 3-4, 2004 • San Jose, CA • www.voipdeveloper.com

Source: Intel Corporation


Media ProcessingMedia Processing

1/97 2/99 11/00 2/04

Intel® Pentium® IIwith MMX

Intel Pentium IIIwith SSE

Intel Pentium 4with SSE2

Intel Pentium 4with SSE3


Price Per TransactionPrice Per Transaction$/tpmC

0.00

100.00

200.00

300.00

400.00

500.00

600.00

700.00

1/31/1993 10/28/1995 7/24/1998 4/19/2001 1/14/2004 10/10/2006

Date

$/tp

mC

Source: www.tpc.org Transaction Processing Performance Council

JNash

Should have permission from owner to use


Converged Comm Platform CostConverged Comm Platform Cost

$0$20$40$60$80

$100$120$140$160$180

60 120 240 480 960 2000 4000

Ports

Pri

ce p

er p

ort (

incl

udes

HW

&

OS

)

HW-based

HMP 1U PCI

HMP blade server

Source: Intel Lab Testing and ProForma Analysis


HMP Target Market Sub-SegmentsHMP Target Market Sub-Segments

Medium(100-500 ports)


Hosted/SPSolutions

Hosted/SPSolutions

Large(>500 ports)

Large(>500 ports)

Small(<100 ports)

Small(<100 ports)

IPPBXIP

PBXHybrid

PBXHybrid

PBXIP

IVR/VM/ConfIP

IVR/VM/ConfIP

UMIP

UMHybrid

IVR/VM/ConfHybrid

IVR/VM/ConfHybrid

UMHybrid

UM

Enterprise PBX

Enterprise PBX

Enterprise Media ServerEnterprise

Media Server

Service Provider Media Server



HMP Segment Fit Over TimeHMP Segment Fit Over Time



Hosted/SPSolutions

Hosted/SPSolutions

Large(>500 ports)

Large(>500 ports)

Small(<100 ports)

Small(<100 ports)

IPPBXIP

PBXHybrid

PBXHybrid

PBXIP

IVR/VM/ConfIP

IVR/VM/ConfIP

UMIP

UMHybrid

IVR/VM/ConfHybrid

IVR/VM/ConfHybrid

UMHybrid

UM

LegendLegend

1st g

en1

st gen

Enterprise PBX

Enterprise PBX


Media Server







Hosted/SPSolutions

Hosted/SPSolutions

Large(>500 ports)

Large(>500 ports)

Small(<100 ports)

Small(<100 ports)

IPPBXIP

PBXHybrid

PBXHybrid

PBXIP

IVR/VM/ConfIP

IVR/VM/ConfIP

UMIP

UMHybrid

IVR/VM/ConfHybrid

IVR/VM/ConfHybrid

UMHybrid

UM

1st g

en

1st g

en2n

d ge

n

2nd

gen

Enterprise PBX

Enterprise PBX


Media Server



LegendLegend





Hosted/SPSolutions

Hosted/SPSolutions

Large(>500 ports)

Large(>500 ports)

Small(<100 ports)

Small(<100 ports)

IPPBXIP

PBXHybrid

PBXHybrid

PBXIP

IVR/VM/ConfIP

IVR/VM/ConfIP

UMIP

UMHybrid

IVR/VM/ConfHybrid

IVR/VM/ConfHybrid

UMHybrid

UM

1st g

en1

st gen

2nd g

en

2nd g

en3

rd g

en

3rd g

en

Enterprise PBX

Enterprise PBX


Media Server



LegendLegend


Thank You!Thank You!

Henry DewingHenry [email protected]@intel.com

Manager, Product MarketingManager, Product MarketingModular Communications Platform DivisionModular Communications Platform Division

Intel CorporationIntel Corporation


Copyright © Intel Corporation 2004.

Intel, Intel Pentium, and the Intel logo are trademarks or registered trademarks of Intel or its subsidiaries in the United States and other countries.

*Other names and brands may be claimed as the property of others.

All rights reserved.009260-00 07/04

HMP vs. DSP Battle of the CPUs Henry Dewing [email protected] Manager, Product Marketing Modular Communications Platform Division Intel Corporation.

Documents

san jose

mmxintel pentium

sseintel pentium

sse2intel pentium

solution valueaugust

fewer importexport fees

inventoryless shipping

eliminatedeasier field