HLL Marketing position of products

MarketingHLL

History

• On 27 November 1931, Unilever set up its first Indian subsidiary of 'Hindustan Vanaspati Manufacturing Co'

• 'Lever Brothers India Ltd. 'Incorporated on 17 October 1993

• 'United Traders Limited' Incorporated on 11 May1935

• In 1956, Three companies Merged to form 'Hindustan Lever Limited', with 10% Indian equity Participation.

HII's Brand portfolio

Home & personal care Soaps & DetergentsFabric wash

• Surf

• Rin

• Wheel

Personal wash

• Lifebouy

• Lux

• Breeze

Household care

• Vim

Skin care

• Fair & lovely

• Ponds

Oral care

• Pepsodent

• Close up

Hair care

• Sunsilk

• Clinic

Colour Cosmetics

• Lakme

Foods & Beverages

• Ice creams

• Kwality Walls Cornetto

• Kwality Walls Feast

• Kwality Walls Max

• Kwality Walls Softy

• Popular Foods

• Annapurna

• Culinary

• Kissan

• Brooke Bond 3 Roses

• Brooke Bond Red Label

• Brooke Bond A1

• Brooke Bond Taj Mahal

• Brooke Bond Bru

• Lipton Tazza

• Lipton Yellow Label

• Lipton Green Label

Oils & Fats

• Dalda

Core Competencies

•Hindustan Lever Research Center

•Distribution System

•Export

Competition in the Indian Market

• Nirma

• Tata Tea

• Colgate

• Marico

• P&G

• Dabur

Surviving in FMCG Market

• New business opportunity

• Brand Portfolio Restructuring

• New Product Introduction

• Mergers

• E-commerce initiatives

• Working for a social cause

Our understanding

Strength

• Strong research and development

• Massive and efficient distribution system

• Strong Brand equity

• High Skilled Human resources

Weakness

• Strong competitor

• Advertising expenditure

• Limited market share

Findings and Suggestions

• Multiple price wars.

• Proliferation – product line.

• Should come up with various product in herbal platform

• Targeting Rural Markets

Current Scenario

• Stagnant Growth

• Reducing Export Incentives

• Rural Markets

• Increasing Competition

• Advertising Expenses

• Segments

Conclusion

• “Survival of the fittest”

• HLL is a most admired FMCG company of India

• HLL growth story is evolving

Thank you