Historical Overview Responsible Hospitality Council1992 – Present Community coalition dedicated to reducing problems associated with irresponsible alcohol.

Historical Overview

Responsible Hospitality Council 1992 – Present • Community coalition dedicated to reducing problems associated with

irresponsible alcohol service• Focus on voluntary compliance• Primary strategies

-Peer intervention-Education

NU Directions Campus/Community Coalition 1998 – Present • Campus/community coalition dedicated to reducing high-risk drinking

among college students• Focus on environmental management• Primary strategies

-Policy-Education-Enforcement

• $700,000, five-year grant funded by the Robert Wood Johnson Foundation;

$500,000, four-year extension

• NU is one of 9 universities selected nationwide to pilot new strategies

• Directed by a campus-community coalition

• Environmental Approach

Why Establish a Campus/Community Coalition?

•Systems approach

•Broad base of support

•Provides additional resources

•Ensures mutually reinforcing messages

Building a Coalition: Getting Started

•Establish a core planning team.•Brainstorm individuals/organizations to serve on coalition.•Publicly announce the coalition and its work.•Reach group consensus on the purpose, guiding principles and desired outcomes.

CommunityLaw Enforcement (City and

County)

Prevention/Intervention Professionals

Parents

Retailers

Government Officials

Advocacy Groups

Neighborhood Representatives

High School Administrators

CampusSenior Administrators

Student Judicial Affairs

Substance Abuse Professionals

Students

Greek Affairs

Faculty

Housing Staff

Greek Advisors

Campus Law Enforcement

NU Directions Coalition Membership

Key Informant Survey Results

•Sense of making a difference

•Awareness of community issues

•Personal growth - Involvement worth time and effort

•Decisions are always/usually made using data to direct decisions

•Satisfaction with work plan and pace of implementation

•Good cooperation/communication between campus and community

•Conflict is handled well

Monitoring Growth Ratios for Liquor Licenses

Number of Admissions

Percent of Total

Average BAC

License A 93 16% .169

License B 49 9% .183

License C 43 8% .160

License D 43 8% .160

License E 33 6% .159

License F 32 6% .169

License G 31 5% .181

License H 23 4% .165

License J 22 4% .163

License K 19 3% .179

Total (403) 388/569 69% .169

Last Drink Data 1/2003 – 1/2004

20%

60%

20%

Always act ethically

Open to Influence

Never act ethicallySource:

Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

OPPORTUNITYfor innovators

•Direct link between hospitality businesses and students•Opportunity to offer specials and events•Provides students with event planning tool kit

Focus of card:

1. It’s your birthday. You decide what you want to do – don’t let friends pressure you.

2. There are real risks to a crawl and hour of power.

3. There’s an alternative – go to NUtodo.com and get some birthday specials

Hospitality Component:Reducing Risks of Bar Crawls:A Guide for Establishments

OPPORTUNITYfor innovators

20%

60%

20%

Always act ethically

Open to Influence

Never act ethicallySource:

Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

EDUCATIONfor those who can be influenced

Retail Liquor SalesCompliance Check

Program

Responsible Beverage Service TrainingWeb-Based Seller/Server Program

• Developed in cooperation with law enforcement, on-sale and off-sale managers and prevention professionals

• Created to reduce the barriers traditionally associated with instructor based training e.g., turnover, scheduling

• Funded by the Nebraska Office on Highway Safety

• Designed and hosted by the University of Nebraska-Lincoln Extended Education and Outreach office

• Designed to allow managers to customize curriculum to include management policies as well as laws

• Approximately 1600 users to date from 33 counties

20%

60%

20%

Always act ethically

Open to Influence

Never act ethicallySource:

Dr. Janice Lawrence, Associate Director of the Program in Business Ethics and Society, UNL

ENFORCEMENTfor those who will not comply

•Cornhusker Place, Inc. “Last Drink” Data

•Conditions for high-risk licenses

•Citations, sanctions, and license revocation

2003 Harvard College Alcohol

Study, University of Nebraska-Lincoln

Data

Collected in Spring, 2003

Continued drop in UNL students drinking to get drunk

Noted drop in UNL students experiencing multiple problems due to their drinking(Primary Harms)

Noted drop in all measures of UNL students driving after drinking or riding with a driver who is high/drunk

Credit:ASUN’s NU on Wheels

Noted drop in UNL students experiencing certain problems due to another student’s drinking(Secondary Harms)

Lessons LearnedCollaborating with the Hospitality Industry

1. Coalitions must understand the needs and issues for local businesses by bringing licensees to the table.

2. Start with a win-win and gradually adopt more difficult strategies.

3. Consensus of community standards is essential.

4. Coalitions must recognize and work with barriers for business owners.

5. Develop flexible communication systems.

Lessons LearnedCollaborating with the Hospitality Industry

6. Innovators play a key role in demonstrating that responsible hospitality is profitable.

7. Promote responsible businesses as examples of those “doing it right” in media stories.

8. Enforcement is essential for those unwilling to change.

9. Trust the process.

10. Celebrate your success publicly.

Lessons LearnedBuilding and Sustaining a Successful Coalition

1. Top-level administrative support is necessary.

2. Start with “winnable” issues to build momentum.

3. Reach consensus on coalition purpose and member role. Orient new members to the strategic plan/format.

4. Hire a staff member who understands community organizing.

5. Recruit communications expertise, develop a communications plan to support your strategic plan.

Lessons LearnedBuilding and Sustaining a Successful Coalition

6. Educating the media is critical.

7. Reinforce positive practices.

8. Provide opportunities for dialogue. All partners must be kept well informed.

9. Foster institutional ownership for long-term sustainability.

10.Celebrate coalition success.

For more information:

NU Directions

Linda Major, Project Director

Tom Workman, Communications

Student Involvement

Lincoln, NE 68588-0453

402/472-2454

www.nudirections.org