Highlights of Re-branding and User Experience Release (Phase 1)

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Highlights of Re-branding and User Experience Release (Phase 1)

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Introducing the New WorldMate (Live)

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What Was Done

• New branding (logo, tagline, look and feel, messaging, consistency)• Web overhaul

– New site structure (Corporate, DC, Web app), design and “skin”

– much clearer messaging on core value propositions and how to “Get Started”

– streamlined work flows to download and purchase from the new Download Center

• Updated mobile clients– New home screen, with contextual dashboard (based on member behavior and

travel plans) and service carousel (a la Yahoo! Go)

– New “skin,” screen transitions and sonic effects

– Other style enhancements

• Communications– Improved messaging and tighter integration across product and marketing vehicles

(including mobile, web, member newsletter, system emails)

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WEB

BEFORE AND AFTER

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Old Mobimate.com

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New Corporate Site

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New Download Center

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New ‘Choose Download’ Page

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Nokia Device Selection: Before

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Palm Product Selection: Before

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New Device Selection

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Blackberry Landing Page: Before

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Blackberry Landing Page: After

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Old WorldMate Live Home

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New WorldMate Live Home

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Web Application: Before

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Web Application: Before

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Web Application: After

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Old FAQ

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New FAQ

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MOBILE

BEFORE AND AFTER

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Blackberry: Home

O L D N E W

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Blackberry: My Itineraries

O L D N E W

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Blackberry: Itinerary Details

O L D N E W

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Blackberry: FST Search

O L D N E W

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Blackberry: Clocks

O L D N E W

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Blackberry: Weather

O L D N E W

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Blackberry: Currency

O L D N E W

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Windows Mobile: SplashO L D N E W

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Windows Mobile: My ItinerariesO L D N E W

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Windows Mobile: WeatherO L D N E W

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EMAIL

BEFORE AND AFTER

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Newsletter: Before

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Newsletter: After