Highlights nielsen format sept 2010

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Copyright © 2010 The Nielsen Company. Confidential and proprietary.

Title of PresentationCopyright © 2010 The Nielsen Company. Confidential and proprietary.

Online Market Highlights

Online Market Highlights

State of the UK Online MarketSeptember 2010

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The Stats…Global Online Universe

Source: Netview Sept 10 (Internet Applications Included, Home & Work), *Home only data

Global & Europe include Home & Work data for UK, France, Germany, Spain, Italy, US, Japan Brazil & Australia; Home only data for Switzerland

+2.7%

+1.3%

-2.0%

+5.0%

+2.1%

-0.3%

+1.4%

-2.3%

-2.4%

-1.8%

-0.2%

-0.7%38,449,321

38,664,053

45,964,861

25,463,351

25,465,557

4,018,752

195,034,761

41,565,544

14,843,381

490,095,419

178,025,895

60,625,838

UK

France

Germany

Spain

Italy

*Switzerland

Europe (6 countries)

US

Brazil

Australia

Japan

Global (10 Countries)

Month-on-month % change

• This month, 487 million people across 10 countries accessed the Internet.

• 37% of them were in Europe & 39% in the US.

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Title of Presentation

The Stats…UK Online Universe

80% Internet Penetration in the UK* +3% pts

47,871,692Number of people aged 2+ with Internet access

(Total Universe Estimate)+4%

39,505,076Number of people aged 2+ that were active Online

(Active Universe)+1%

86 Number of web pages viewed@ (in Billions) -8%

49 Average number of visits/sessions per person +6%

90 Average number of unique domains visited per person +6%

@ Pages are counted only when they fully load into the user’s browser window.Source: Netview, Sept10 (Internet Applications Included, Home & Work), *NRS establishment survey

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UK Online Universe…Home & Work

Home & Work Home Work

Active Digital Media Universe 39,505,076 31,610,443 15,660,635

Current Digital Media Universe Estimate

47,871,692 44,779,665 15,904,164

Sessions/Visits per Person 49 38 48

Domains visited per Person 90 82 114

Duration of Web Page viewed 00:00:56 00:00:53 00:01:00

• Robust UK panel of 55,000 individuals• UK Active Universe = 39m+ active users this month• UK Total Online Universe = 47m+ people with Internet access• Number of Brands reported=6,726; Domains = 8,460; Applications= 112

UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)

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Heading here

Online Universe Profile…Gender

Male51%

Female49%

Unique Audience

(000) %Chg

Total 39,506 +2.7%

Male 20,292 +3.8%

Female 19,214 +1.7%

2,531

5,265 5,468 5,427

1,601

2,491

6,0655,452

4,505

701

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2 - 17 18 - 34 35 - 49 50 - 64 65+

Age Group

Uni

que

Aud

ienc

e (0

00)

Male

Female

• This month, we saw an increase of 2.7% across the active universe


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Online Universe Profile…Age

Male/Female

50.8% 50.4% 50.9% 51.4%

49.2% 49.6% 49.1% 48.6%

0%10%20%30%40%50%60%70%80%90%

100%

Jun-10 Jul-10 Aug-10 Sep-10Male Female

Unique AudienceActive Reach%

Age Male% %UA Change from Aug10 Female% %UA Change

from Aug10

2-17 6.4% +9.0% 6.3% +5.2%

18-34 13.3% +1.0% 15.4% +0.9%

35-49 13.8% +3.7% 13.8% +0.5%

50-64 13.7% +3.1% 11.4% +1.1%

65+ 4.1% +8.0% 1.8% +10.2%


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Universe Profile By ISBA Region September 2010:NetView data is now weighted to ISBA region

0%2%4%6%8%10%12%14%16%18%20%

London

Midlands

Southern

WalesandtheWest

Yorkshire

Lancashire

EastofEngland

CentralScotland

NoResponse(Region)

SouthWest

NorthEast

NorthernScotland


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UK Online Landscape…Top 15 Sites

Top 15 Sites by BrandRank: Unique Audience

• Out of 86 billion pages viewed online this month, 38bn were on the Top 15 sites (43%).

BrandsRank (Sep10)

Unique Audience

(000) Sep10

Rank (Aug10)

Unique Aud.

% Change

Google 1 34,179 1 +3.2%

MSN/WindowsLive/Bing

2 27,151 2 +0.3%

Facebook 3 25,645 3 +1.2%

Yahoo! 4 20,932 4 +0.0%

BBC 5 20,846 5 +0.8%

YouTube 6 17,514 7 -0.9%

Microsoft 7 17,349 8 +3.0%

eBay 8 16,951 6 -4.3%

Amazon 9 16,575 9 +1.0%

Wikipedia 10 15,291 10 +7.2%

Apple 11 11,926 11 +4.9%

Ask Search Network 12 9,915 12 -0.2%

The National Lottery 13 8,112 13 -9.0%

Blogger 14 7,934 18 -0.7%

Sky Portal 15 7,884 15 -5.0%


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UK Online Universe…Key Stat

Key Stat: 95%

Top Sites by UAUnique Audience

(000)Active Reach

Google 34,179 86.5

MSN/WindowsLive/Bing 27,151 68.7

Facebook 25,645 64.9

Yahoo! 20,932 53.0

BBC 20,846 52.8

TOTAL 37,438 94.77%

The Top five websites remain the same this month and reach 95% of the UK Online market!


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Top Sectors…Unique Audience

SubCategory Rank Sept2010

Unique Audience (000) Sept10

Rank Aug2010

Unique Audience (000) Aug10

Unique Aud.

% Change

Search 1 35,313 1 34,472 +2.4%

General Interest Portals & Communities 2 32,918 2 32,704 +0.7%

Member Communities 3 29,411 3 29,410 +0.0% Software Manufacturers 4 26,075 4 25,863 +0.8% E-mail 5 25,422 5 25,303 +0.5% Internet Tools/Web Services 6 25,055 6 24,927 +0.5% Mass Merchandiser 7 23,784 7 24,087 -1.3% Current Events & Global News 8 23,760 9 23,566 +0.8% Videos/Movies 9 23,416 8 23,759 -1.4% Multi-category Entertainment 10 21,081 10 21,408 -1.5% Research Tools 11 20,639 12 20,123 +2.6% Instant Messaging 12 19,837 13 19,686 +0.8% Maps/Travel Info 13 19,658 11 21,336 -7.9%

Full Service Banks & Credit Unions 14 19,528 14 19,528 +0.0%

Broadcast Media 15 19,022 16 18,623 +2.1%


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Line Speed…

ACTIVE UNIVERSE

> 128Kb1%

512Kb - 2Mb22%

2Mb - 8Mb56%

8Mb +15%

Unknown2%

128kb - 512Kb

4%

• 93% of @Home UK Internet Users access the Internet with a connection speed between 512kb & 8Mb +

• 15% have a connection of 8Mb+


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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

65+

55 - 64

45 - 54

35 - 44

25 - 34

18 - 24

2 - 17

Female

Male

% Unique Audience

> 128Kb

128kb - 512Kb

512Kb - 2Mb

2Mb - 8Mb

8Mb +

Unknown

Line Speed…Age & Gender Breakdown


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About NetViewNetView is the Internet audience measurement tool that provides granular detail about the online usage of people aged 2+ from home & work locations.

NetView offers comprehensive insight into the world of the online consumer with analysis of behaviour, trends and detailed demographics. NetView gives you a comprehensive perspective of your site, your audience, and your competitor. Combining more than 50 years of best practices in audience measurement research with advanced tracking technology, NetView provides the most accurate and reliable online user reports available to Internet advertisers, agencies, marketers and publishers. NetView delivers the most in depth and reliable site measurement information possible.

For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager.

The Nielsen CompanyPhone: 020 7014 0590Sales: [email protected] Services: [email protected]

As recently communicated, Nielsen is investigating a decline in our Internet use data globally which is potentially impacting UK NetView data. Consequently, until these investigations are concluded, please use the NetView data with caution.

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Other Nielsen Online data

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NM Incite: The Queen joins Facebook !

Buzz Volume about the Queen

“I think this is wonderful! Welcome Queen of England!

Hope you enjoy this site and if you want to play Farmville, I`d love to have you as a

Neighbor!”

“Welcome to the Queen of England! Wanna be

my friend?! It is so AWESOME that I'm even

able to make this comment in my lifetime

to the Queen of England. Thank you, Mark Zuckerberg!”

Sentiment charts before and after, showing that positive sentiment nearly doubles

BEFORE: Sentiment Chart about the Queen AFTER: Positive Sentiment nearly doubles

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Mobile Internet: Top Categories

Source: Mobile Media View UK; Report: Standard Metrics (IM Applications Excluded) Period: Qtr 2, 2010 Operator: All Operators

Top UK Search sites,Q2’2010

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AdRelevance: Top 20 Advertisers by Campaigns

Source: AdRelevance UK: Number of Campaigns. Statistics, Sep10

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About NM InciteNM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 13 countries with headquarters in New York.

For more detail on our methodology, or other questions, please visit www.nmincite.com or contact your Nielsen Online Account Manager.


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About Mobile Internet Measurement Mobile Internet Measurement is the global measurement standard for bringing online audience measurement to the mobile web.Delivering comprehensive, independent measurement and analysis of the mobile online audience, Mobile Internet Measurement enables you to make informed business decisions regarding the mobile web. Whether examining your mobile site’s audience or searching to optimize your mobile advertising strategy, you’ll get easy-to-use information to help you achieve your goals:

Keep on top of the changing mobile landscape with Mobile Internet Measurement from Nielsen telecom practice. You’ll get fresh insights and analysis for over 250 mobile websites, providing audience measurement by site, brand and online category.

Gain a deeper understanding of how consumers want to use the mobile internet and see how quickly they are adopting new capabilities. Using this information you’ll be able to drive adoption, increase ad relevance, develop the right content and more. Whether you are a content owner or advertiser, device manufacturer or operator, this information will help you to design more targeted solutions to meet the needs of your consumers.

Get a high-level overview with Nielsen’s simple trend overview, or delve more deeply into the demographic make-up of individual sites, brands and categories. And because Mobile Internet Measurement is delivered in the same easy-to-use format as Nielsen Online’s UKOM APS, you’ll find it easy to compare and contrast wired and mobile web statistics.

For more detail on our methodology, or other questions, please contact us.

The Nielsen CompanyPhone: 020 7014 0590Client Services: [email protected]

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About AdRelevanceAdRelevance provides Online Advertising Intelligence for Advertisers, Agencies and Publishers "AdRelevance allows marketers to keep an eye on their competition. These reports will tell them what sites their competition are advertising on, how many impressions they are buying and also show what the ads actually are. The marketers can then take that data and it is one of the factors used when that company decides on its own media buys."

Nielsen Online AdRelevance provides online advertising intelligence for fifteen European markets, the US and Asia Pacific. In Europe the service covers the UK, Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway, Denmark, Portugal, Luxembourg, Spain and Turkey. The service crawls more than 3,500 websites (over 150,000 urls) in Europe all day, every day, providing indispensable market intelligence on who is advertising online, which sites the campaigns are running on, the duration and frequency of the campaigns, and capturing and storing the creative content.

For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager.


Highlights nielsen format sept 2010

Education

people aged

internet applications

nielsen company

online advertising

mobile internet

mobile internet

mobile web

unique audience