High Volume Rapid Turnaround Media Production Louis Broome, Manager SMSGR World Wide Creative Services Microsoft.

High VolumeRapid TurnaroundMedia ProductionLouis Broome, ManagerSMSGR World Wide Creative Services

Microsoft

Internal facingBehind the firewallPro-sumer hardware & software

External facingCMS, DRMBroadcast hardware &software

TeamInfrastructureTools/ProcessDeliverablesNext

Mission

Mantra

Know it NOW

Lead the development, production and distribution of multimedia content to drive field Readiness

SHANGHAIGCR ProductionRedmond Post

READINGEMEA Production

BEIJINGGCR ProductionFY08Q1

BANGALOREAPAC ProductionRedmond PostFY08Q1

CHARLOTTEFX | Motion Graphics

R&D | Webs/Blogs

STUDIO 31Buzz/EPG

STUDIO 122 SMSGR

** I m p a c tI n n o v a t i o n *

REDMOND

Video produced, in hours:Headcount:

FY069964.5

ServersTechnology

Content replicated using DFSRonly the delta data is replicated

Publisher/subscriber replication model DNS based routing

Users routed based on IP addressOne common URL across all regions.6 TB of data +/-Storage Area Network (SAN)

ServersDevelopment -> Production

Content is posted to development server for testing/QAFinalized content is uploaded to the publishing serverReplication is done automatically

DistributionFlexible content access, through application, direct

access, etcSeparation of content and applicationHigh content availability and reliability

Servers

US publisherhttp ftp mms

Europe - subscriber

Asia - subscriber

Develop

Produce

Deliver

ImpactAudienceMarketing

Business impact ≥ effortHigh impact = greater resourcesLow impact = fewer resources

R E E L

Capture media on the flyCreate Edit Decision List on the flyFine tune post-production workflowPerfection

E D L

A S X

V I D E O

W M P

1 0 2 4 X

5 1 2

M O B I L E D E M O

M A R K E T I N G D E M O

“We want to shoot an hour long video on location on Mt. Rainier. It’s due next week, we have no money, and it has to be funny.”~ Anonymous Customer

“An amateur thinks it's really funny if you dress a man up as an old lady, put him in a wheelchair, and give the wheelchair a push that sends it spinning down a slope towards a stone wall. For a pro, it's got to be a real old lady.”

~ Groucho Marx

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DeliverReviewSign offHand offArchiveIMPACT

APPENDIX

Demo Capture1024x768 / 1280x1024

A blazingly fast workstation w/massive RAMAudio Card - E-MU 0404 (SB Audigy 2 ZS)RGB Vision PCI card, DataPathDVI2USB, 15fps @ 1024x768, EpiphanCamtasia 4.0, Techsmith

DVI2USB/RGB VisionWME - Compression/Destination/File RArchive

Camtasia 4.0Techsmith .AVI

2.8GHz dual core x 2 or better, 4+GB RAM, 15K RPM SCSI, RAID 0

*

*

Demo CompressionVegas

EditBrightness & ContrastSharpen/Unsharp Mask

Compression Profile1024x768 or 512x384Video = 500 kbps, CBR, WM9, fps20Audio = CBR, WM9.2, 32kbps, 32kHz

stereo

Mobile DemosPresenter best practice

Solid black pointer, increase size Keep pointer on relevant areaSlides @ 32pt font, view @ 33%

VegasEdit, pan, scan & zoom presetsBrightness/contrast, sharpen/unsharp mask

CompressionDual: 512x384, 500Kbps desktop & mobile devicesMobile: 320x240, 256Kbps (video/slides)Video = 500Kbps, CBR, 20fps, WMV9 (demo) Audio = CBR, WM9.2, 32kbps, 32kHz stereo

SoftwareWindows Media Encoder & UtilitiesExpression EncoderSony Vegas 7.0 – SuiteAdobe Creative Suite, Production Studio PremiumAdobe OnLocation CS3 (aka, DVRack)Camtasia 4.0SmartSound – Sonicfire ProiStockphoto – royalty free stock imagesEdit Sheet 2.5 (Microsoft internal only)ASX Builder 2.0 (Microsoft internal only)Audio Meter (shareware)Carrara 5.1Poser 7Wondertouch Particle Illusion SETrapcode Particular & 3D StrokeLuxDigital Juice Sound FX, Jumpbacks, Motion Design Elements,

Stacktraxx

HardwareWorkstations

Dell Precision 680 – EditDell Precision 380 – Guest/PrompterDell LCD Monitors x 4 (3 – edit, 1 –

master control)2TB StorageE-MU 0404 audio cardRGB Vision VGA capture cardKVM

VideoSony PD170, Canon XL1Panasonic PV-GS31 x 3JVC BR-DV600USony Field Video Monitors x 2Videonics Digital Video MixerCSI Tripod, 15lb head

Field Kits x 2In addition to the usual…

Compact – 69lbsBoom poleManfrotto tripodDVI2USBEvery adapter known to man

AudioSymetrix 565E Dual Compessor/Limiter/ExpanderMackie 1402 VLZ Pro audio mixerMackie Big Knob Studio CommandKRK V4 Audio MonitorsFurman Line ConditionersLectrosonic Wireless Kit x 2Sony ECM-77B x 2 wired lavsNeumann TLM 103 x 2AudioTechnica AT835BSony ECM-C10 mini plug

Studio & MiscMirrorImage 15” LCD teleprompternNovia Fire SwitchVGA Multiplier (4, powered)Lowel Fluo-Tec 250 x2 (dimmable)Lowel Fluo-Tec 450 x 2 (dimmable)Lowel Pro x 2C Stands, clamps, mounts, cables, etc.

Efficient Network Throughput – Specialized protocol (UDP) optimized for live and on-demand streaming.

Better Audio and Video Quality to the User:

Example 1 - If network congestion is allowing only 22 Kbps instead of 28.8 Kbps, the server can decide to retain the audio quality but slightly lower the frame rate of the video stream.

Example 2 - UDP's inherent higher priority over HTTP traffic gives the streaming audio and video data higher priority than file.

Support for Advanced Features - Detailed reporting of streams played, VCR controls (seek, fast-forward, rewind), live video delivery, and delivery of multiple streams to the client

Streaming with Windows Media Server - Advantages

Cost Effective Scalability to Large Number of Users

Specialization - Improve scalability by a factor of 2 to 3 over a Web server

Multicast Support - Single media stream played simultaneously by multiple clients, drastically reducing bandwidth use.

Protection of Content Copyright – Media delivered directly to the client application (WMP) with no easy way for the end user to intervene.

Multiple Delivery Options:

UDP – provides the most efficient network throughput

Multicast - efficient delivery of streaming content to large numbers of users

TCP - Optional

HTTP +TCP - Optional

Streaming with Windows Media Server - Advantages cont…

Utilizing existing infrastructure – No new software infrastructure to be installed or managed.

Streaming with Web Server - Advantage

Streaming with Web Server Streaming with Windows Media Server

Existing solution Long term cost effective solution

Download-and-play technology Progressive playback

Passive burst methodology employed Actively and intelligently streamed

Shorter media length for fast download Optimized routines for reading the huge media files

Optimized for non-real-time applications such as file transfer

Ideal for transmitting real-time audio and video data

HTTP/TCP protocols User Datagram Protocol (UDP), specialized protocols to greatly improve the streaming experience. UDP traffic gets higher priority over TCP.

Overloaded server resources result in additional server installation cost –no financial savings

Improve scalability by a factor of 2 to 3 over a Web server – long term financial savings.

Comparative Analysis