Be our Crete Reporter. Discover Hersonissos Municipality! Promotion and statistics Promotion Facebook app The Facebook app is developed by Bas Wanrooij from Griekenland.net with guidelines from Municipality of Hersonissos. This app was placed on the Facebook page of Zoover and Griekenland.net and functioned as an application form to enter the contest. Participants had to answer the question: How would you describe the real Crete?
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Hersonissos Municipality Contest in Zoover & Griekenland.net
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Be our Crete Reporter. Discover Hersonissos Municipality!
Promotion and statistics
Promotion
Facebook app The Facebook app is developed by Bas Wanrooij from Griekenland.net with guidelines from
Municipality of Hersonissos. This app was placed on the Facebook page of Zoover and
Griekenland.net and functioned as an application form to enter the contest. Participants had to
answer the question: How would you describe the real Crete?
Zoover website We have placed a poll (where do you discover the real Greece), two beautiful accommodations in
Hersonissos and a link to the Crete Reporter page on the Zoover Weblog which contained all the
information about the contest.
Zoover Newsletters We have mentioned the contest in two newsletters during the competition. The first newsletter was
sent to all the MyZoover members. The second one was sent to all the Zoover newsletter
subscribers. The newsletter that was sent to the MyZoover members was dedicated to Greece. It
contained an Interview with a big fan of Greece, sightseeing tips and the results of the poll.
MyZoover Newsletter
Zoover newsletter
Zoover weblog We have written four pages about the contest. One article about the contest in general, one page
with the terms and conditions, one page with a small contest that we changed every day and one
page about with photo’s and descriptions of the four accommodations.
Social Media We have promoted the contest on Facebook, Twitter and Google+. Besides promoting the contest
we have asked our followers to share their most beautiful pictures of Greece with us, we have
created a poll on Facebook and shared some fun facts about Hersonissos and Crete.
Facebook
Messages from Zoover
Messages from followers
Twitter All messages contained the hashtag #EchtKreta, which means Real Crete.
Google +
Statistics
Zoover website and weblog
o Visitors Zoover website per month: 2 million
o Poll results: “Where do you discover the Real Greece?” 1700 votes.
o Visitors Zoover Weblog per month: 20.000
o Pageviews weblog article “Become our Crete Reporter” : 2500
o Newsletter MyZoover: 100.000 subscribers, clickratio 20%
o Newsletter Zoover: 120.000 subscribers, clickratio 23%
Social Media
o Facebook followers Zoover: 6146
o Facebook messages: 8
01-06-2012: Announcement of the contest.
No data available
06-06-2012: Start contest, promoting the app.
Reach: 23% Likes: 19 Responses: 16 Shares: 0
07-06-2012: Promoting the page on the weblog with an overview of the four
accommodations.
Reach: 31% Likes: 15 Responses: 4 Shares: 0
08-06-2012: Promoting the small contest on the weblog and the app. (this
message was placed on the top of our Facebook Page till June 17)
Reach: 17% Likes: 22 Responses: 12 Shares: 1
09-06-2012: We placed a picture on Facebook and asked our followers to
place their most beautiful picture of Greece on the Zoover wall.