Hero Moto Corp World ’s Largest * Two Wheeler *in terms of unit volume sales in a calendar year
Hero Moto Corp
World’s
Largest*
Two WheelerManufacturer
*in
term
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Marketing Strategies
• Segment: Young boys looking for fast sporty bikes for Indian roads.
• Target Group: Young boys in the age 18-30 middle class.
Market Targeting• Single- Segment Concentration
(Mahindra &Mahindra)
• Selective Specialization (P&G)
• Product Specialization (Hero Motocorp)
• Market Specialization (Hasee)
• Full Market Coverage (Microsoft)
Sport Sponsorships
Celebrity Endorsement
Branding
Combo of Celeb Endorsement and Branding
Result of Effective Marketing Strategies
FY14 – Hero Motocorp covers 52% of Market Share
Topics Discussed
• Market Segmentation• Target Market• Celebrity Endorsement• Branding• Combination of Strategies• Results of Effective Marketing