Herban Eatery

Video

HERBAN EATERYAchint, Eve, Shubhi, & Shreya

Look forward to a healthier tomorrow.

Agenda

Our Challenge

Accessibility

Affordability

Desirability

Our Solution

Food truck

Marketing Campaign

Future Plans

Our Challenge: Nutrition & Poverty

Inaccessible

Not affordable

Low financial priority

Not Desirable

Effort & time in preparation

Our Solution

Food Truck & Marketing

Campaign

Our Solution

Mission Statement: Guided by the vision to provide all families

accessibility to nutrition and make it a crucial part of their lives, Herban

Eatery will deliver high-quality meals at low prices to help every

customer fulfill their nutritional needs. We seek to help our customers

not only cherish their nutrition, but also take the initiative to prioritize

their diet and learn how a better diet leads to better health, fewer

financial constraints, and a reinvigorated spirit.

Problems Recognized Through Research

Accessibility

Affordability

Desirability

Food Truck

Increasing Popularity

Increased Mobility

Lower Initial Invest

Reduced Maintenance Costs

Smaller Menu to improve quality

Seasonal Menus

Fall/Winter Menu: Appetizer

Buffalo Cauliflower Bites: Buffalo Chicken Wings:

Fall/Winter Menu: Side

Kale Chips: Potato Chips:

Fall/Winter Menu: Entree

Caprese Sandwich: Cheeseburger:

Marketing Campaign

Goal: To improve ‘coolness’ of healthy foods and active lifestyles

Tri-Fold Approach:

Educational

Personal Wellbeing

Empowerment

Similar to “Got Milk” Campaign

Business Viability

Partnerships with Local farmers and business

Brand Recognition

Sponsorships

Research & Development Sector

Sliding-Scale Pricing

Proposed Routes

Future for Herban Eatery

Expansion as Franchise

Cooking Classes

More routes

More trucks

Restaurant

Farmer’s Alliance

Our Innovations

Two Fold Approach

Food Vendor

Marketing Front

Eradicates Established Stereotypes

Long-term & Short-term Development

Community Outreach

Cooking Classes

Farmer’s Alliance

Sustainability

Urban Gardens

Solar Panels

Mobility