HearingMate presents…

HearingMate presents…

Portable Fire Alarm for the Deaf

Xiang Chen, CTO

Alisha Ling, CEO

Christopher Liu, CMO

Tiffany Lu, CFO

Jessica Lui, CRO

Design Problem

Our Product

Portable Affordable User Friendly

Alerts through flashing lights and vibrations

Design Problem

Many types of alarms in homes only alert via sounds, creating problems for the deaf and hard of hearing (HOH)

The fire alarm with lights are not portable, expensive, and hard to install; other alarms are not equipped for the deaf and HOH

60mm

40mm

25mm

Design Solution

vibrating motor

microcontroller

microphone

button to acknowledge

alert

LCD display

AA battery

on/off switch

Executive Summary

Company Overview

The company will initially consist of five talented Columbia BME students. Upon product release in 2011, will begin expanding company.

Marketing

Online advertisement targeted to 3 specific groups:Users, Family and Friends, Professionals

Business Model E-commerce

1st Product (2011) Profitability (2011-2014) Company Sold (2014)

Development Plans in Detail

Company Overview

Product – portable alarm detector for the deaf and hard of hearing

Current fire alarms and sound detection devices: Not portable Require installation Expensive

Company Overview

Fire alarm detection will work wherever typical fire alarm systems are installed.

Goals Develop working prototype by May 2009 Take 1-2 years to modify and refine

Our company Initially Design group members Begin hiring employees after 1st product release

Market Analysis: The Consumer

The deaf The hard of hearing

Deaf Hard of hearing Family and friends

The Consumer

The User Deaf and Hard of Hearing Percent ofTotal US Population by Age

Market Analysis: Advertising

Online

Deaf and Hard of Hearing Communities Support Groups Forums Chat rooms

Institutions Hospitals

via Conferences Retirement Communities

Business Model

Revenue E-Commerce Growing sales platform, targeted customer base, cost cutting Customers purchase product through the HearingMate website and our

website is linked to all online advertisements

Costs Advertisement, office rental, raw material costs, manufacturing costs

Inventory Manufacturer batches of 500 to minimize costs and incorporate user feedback

for next batch

Exit Strategy HearingMate sold to larger company Demonstrate ability to maintain profitability by releasing new products yearly

Short-Term Timeline: Nov 2008-Jan 2011

• Preliminary testing of components (microphone, vibrator, processor)• Website active

• Finalize design• Plan first prototype• Order parts

Nov 2008 Jan 2011Jan 2009 May 2009 Jun 2010Jan 2010

Test first product in institutional study at Columbia

• Revise product based on study results• Marketing campaign

• obtain IRB approval

• Apply for funding

Evaluate and improve prototypes

Finalize website for online payment system

Long-term Timeline (Jan 2011-Jan 2014)

Jan 2011 Jan 2012

Estimated date of deal closure with buyer

Jan 2013

Send sales representatives to National Hearing Conservation Conference

Jan 2014

Release second product

Release third product (target younger users)

• Release first product and accessories

• First hireReceive and evaluate feedback from second product

Expand line of accessories

Prototype Plan

Phase 1Create Matlab Alarm

Recognition Algorithm

Phase 2Assemble Basic

Components

Phase 3Program Device Microcontroller

Concept: Portable fire alarm detector for the deaf and hard of hearing.

Solution: 1. Portable 2. Inexpensive 3. No installation required

Marketing: 1. Deaf & Hard of Hearing Communities 2. Institutions (Hospitals, Retirement Communities) 3. Internet

Development Plan: Profitable by 2011, exit strategy by 2014

Prototype Plan:

Summary

Thank You

Dr. Elizabeth OlsonAssistant Professor of Otolaryngology/Head and Neck Surgery

Dr. Jaclyn SpitzerProfessor of Clinical Audiology and Speech Pathology

Dr. Elizabeth HillmanAssistant Professor of Biomedical Engineering

Dr. Hayden HuangAssistant Professor of Biomedical Engineering

Dr. David VallancourtSenior Lecturer of Electrical Engineering

Mr. Keith YeagerSenior Staff Associate, Laboratory Manager

Mr. Robert J. JacksonFire Safety Officer, Department of Public Safety

Mr. Joe McCormackFire Safety Officer, Department of Public Safety