Health Connect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business
Jan 21, 2015
Health Connect
Healthcare Marketing WorkshopBuilding Sustainable Practices that grow your healthcare business
Wellness Wheel
Healthcare & Wellness - from Diet to Lifestyle Management
Brands are increasingly opting health & wellness as their core offerings
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Healthcare Marketing Quiz
This hospital will get rebranded as a Fortis Group hospital
A. Shri Ganga Ram Hospital
B. Wockhardt Hospitals
C. Breach Candy Hospital
D. Max Hospital
This hospital will get rebranded as a Fortis Group hospital
A. Shri Ganga Ram Hospital
B. Wockhardt Hospitals
C. Breach Candy Hospital
D. Max Hospital
This is a stand-alone health insurance brand
A. Cholamandalam MS
B. Apollo DKV
C. ICICI Lombard
D. Max New York
This is a stand-alone health insurance brand
A. Cholamandalam MS
B. Apollo DKV
C. ICICI Lombard
D. Max New York
The best online media brand at Medical Marketing & Media Awards 2008
The best online media brand at Medical Marketing & Media Awards 2008
Mediclaim v/s Health Insurance
Opportunities & Challenges
1 billion + population, only about 2 million of population is covered by Mediclaim scheme
Mediclaim Health Insurance
Critical Illness
Personal Accident
AIDS/HIV Cover
A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover
E-health & m-health decoded
The new delivery channels of healthcare
Patient-oriented mHealth system
16
Prospect of m-health in India
Easy Healthcare information access 24x7
E health
Access to personalized healthcare information online
eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers.
Customized healthcare information for professionals and patients
Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists.
A-Z of Healthcare marketing
External Exhibitions Seminars/Conferences/
Meets Health Check up Camps Trade/Association Shows Health Day Celebrations
(World Heart Day, World Aids Day, Women’s Day, World TB Day)
Sponsored Events
Internal Training workshops Fraternity Interactions Employee Meets
Brochures – Corporate & Service Specific
Pamphlets Leaflets Direct mailers Posters Dossiers Background Sheet Fact file
Service Guidebook Health Manual Diet charts & food
pyramids Welcome kit Patient Testimonials Patient Case Study
Showcase Catalogues
Renewals//Extension Reminder
Merchandise Loyalty cards Membership Benefits &
Coupons Health Tools like BMI
calculator Privilege Cards
Birthday/Anniversary Cards
Topical Messaging Health & Wellness
Management Database Marketing
Healthcare & Technology – A perfect match
Building ICT Capabilities towards developing healthcare
Case Study: Microsoft & Google Health Microsoft
HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses.
HEALTHCARE: NEW FORMATS AND APPLICATIONS
New Prescription Drug Information Format
Newly designed package insert will provide the most up-to-date information in an easy-to-read format
FDA Regulatory Information
www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm
Human beings visit Healthcare Services
They come for advice, relief from disease.They come for Hope.
The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.