HBX Variables

OMNITURE' - ..... ~ Example 5

Read details about implementing the event intexface hbOnprepvO along wi th hbcooki e and the C:: s hortcut notaL; on.

Gateway Variables

The following table shows all gateway variables currently in HBX and HBX co=exce. It also indicates HBX page code variables witb no gateway variable equivalents and gateway variables witb no HBX page code equivalents.

h.bx. acc-t hb ACCOUNT NUMBER INTERNAL USE ONLY

hbx.pn n PAGE NAME

hbx.mle veon MUL TI·LEVEL CONTENT

hbx.seg seg POPULATION GROUP

hbx.cmp cmp CAMPAIGN ID '" '."

hbx . gp gp GOAL PAGE ALSO IN HBX COMMERCE

hbx . fnl fnl FUNNEL ID

hbx.pee pee PAGE ERROR CODE

hbx.dcmp dcmp DYNAMIC CAMPAIGN ID

DYNAMIC CAMPAIGN hbx.dcmpre dcmpre RESPONSE

EXPIRATION

hbx.dcmpe . dcmpe DYNAMIC CAMPAIGN EXPIRATION

hbx.hra ra CAMPAIGN RESPONSE ATIRIBUTE

hbx.hen gn CAMPAIGN CONVERSION

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OMNITURE" ............. ~ - ATIRIBUTE

.~

hbx .hlt Id CAMPAIGN LEAD ALSO IN HBX TRACKING COMMERCE

,

hbx . hla la ' CAMPAIGN LEAD ALSO IN HBX ATTRIBUTE COMMERCE

hbx . hcv CAMPAIGN ALSO IN HBX cv CONVERSION VALUE COMMERCE

hbx . cp cp LEGACY CAI.1PAIGN 10 FOR HBX COMMERCE

cl hbx . hcl or CUSTOM METRIC 1

cv.cl

c2 . . ' ,"'"

hbx:hc2 or CUSTOM METRIc" 2 cv.c2

c3 hbx . hc3 or CUSTOM METRIC 3

cv . c3

c4 hbx.hc4 or CUSTOM METRIC 4

cv . c4

hbx . ci customerid CUSTOMER 10 ALSO IN HBX COMMERCE

hbx.vpc vpc HBX PAGE CODE INTERNAL USE ONLY VERSION -

hbx . lt tt LINK ANALYSIS MODE INTERNAL USE ONLY

hbx . rf rf INDICATES CUSTOM REFERRER

cname . id cname . id ID ASSOCIATED WITH CNAME IS THE NAME OF CNAME THE USER·DEFINED

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· cname . valuecname.value -

cnv . id cnv.id

cnv-.,va;tue cnv. value --

1v _1pos

' , .... . . VALUE ASSOCIATED '

WITHCNAME

CUSTOM CONVERSION 10

CUSTOM CONVERSION VALUE

OMNITURE' ~ _ _ 1e!etIS

CUSTOM EVENT

CNAME IS THE NAME OF THE USER-DEFINED .

CUSTOM EVENT

GATEWAY VARIABLES WITH NO HBX PAGE CODE EQUIVALENTS

lid LINK 10

:~ 1pos LINK TRACKjNG POSITION

1v _id LINK VIEW AND COMMA-SEPARA TEO IDS LINK 10 LIST

LINK VIEW AND 1v_1pos LINK POSITION · COMMA-SEPARATED IDS ·

LIST

ttt LINK TRACKING INTERNAL USE ONLY TOKEN

e1 EXIT LINK

sf INDICATES FORM COMPLETION

1f INDICATES FORM VALUE IS LAST FORM FIELD ABANDONMENT WITH FOCUS

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OMNITURE" ---- ......

fn INDICATES DOWNLOAD

-INTERNAL

-.

search.keyword SEARCH KEYWORD

search.attrl INTERNAL through SEARCH search . attr4 AITRIBUTES

HEC=O INDICATES NEWPAGE

hec PAGE VIEW VIEW INTERNAL USE ONLY STATUS .- HEC=1

INDICATES INTRA·PAGE

REQUEST

JS ERROR

err ERROR FLAG OCCURS ON INTERNAL USE ONLY PAGE POST

LOAD

NAME OF m.f TRACKED

MEDIA FILE

CURRENT

m.cp POSITION OF TRACKED MEDIA IN MILLISECONDS

FILE

END POSITION m. ep OF TRACKED IN MILLISECONDS

MEDIA FILE

PLAY

m . s MEDIA STATE PAUSE STOP PLAYP

m.cl MEDIA PLAYER TYPE

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OMNITURE'

MEDIA CLIENT AVAILABLE ONLY FOR m.cv VERSION QUICKTIME AND REALPLA YER

I = INTERVAL

m . tt MEDIA TRACKING TRACKING TYPE E = EVENT

TRACKING

pu PAGE URL 200 CHARACTER MAXIMUM

HBX PAGE CODE VARIABLES WITH NO GATEWAY VARIABLE EQUIVALENTS

hbx . pndef DEFAULT PAGE NAME

hbx . ctCief DEFAULT CONTENT CATEGORY

hbx.cpd CAMPAIGN DOMAIN

hbx.elf EXIT LINK FILTERING

hbx . gn GATEWAY NAME

hbx.mn MACHINE NAME

hbx.cgn COMMERCE GATEWAY

hbx.epg EVENT GATEWAY TOGGLE

hbx . dft DOWNLOAD FILE NAME DISPLAY TOGGLE

hbx.fv FORM VALIDATION

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HBX COMMERCE PAGE CODE

-COMMERG.E PAGE CODE' . ,. : EVENT '.' : VARIAB\..~""

~,_ ._ ~4F

CARTADD

CARTADD ITEMVIEW

CARTADD CHECKOUT

ORDER

ORDER

ORDER

ORDER

ORDER

ORDER

ORDER

ORDER

ORDER

ORDER CARTADD ITEMVIEW

hbx.cam

hbx.pv

n/a

n/a

n/a

hbx . ci

hbx . oi

hbx.sy

hbx . sa

hbx . sz

hbx . so

hbx.pt

hbx .pr

cam

pv

abd_type

event=true

eid=l

customerid

orderid

shipcity

ships tate

shipzipcode

shipcountry

paymenttype

product

CART ADD METHODOLOGY

PRODUCT VIEW FLAG

EVENT TYPE

EVENT FLAG

EVENT ID FLAG

CUSTOMER ID

ORDERID

SHIP CITY

SHIP STATE

SHIP ZIP

SHIP COUNTRY

PAYMENT TYPE

CART PRODUCT

CAM=O INDICATES HIGHWATERMARK CAM = 1 INDICATES INCREMENTAL

PV= 0 INDICATES CART ADD

PV=1INDICATES ' PRPDUCT VIEW

OMNITURE' ---

ABD_TYPE = CART_ADD ON CART ADD PAGES ABD_TYPE = CHECKOUT ON CHECKOUT PAGES ABD_ TYPE = ORDER ON ORDER PAGES

EVENT = TRtlE ON ORDER .

EID = 1 ON ORDER

ALSO IN HBX

OMNITURE' ___ -===r!I

CHECKOUT

ORDER PRODUCT CARTADD hbx.qn quantity

QUANTITY CHECKOUT

ORDER hbx.bd brand PRODUCT BRAND ITEMVIEW

ORDER : hbx . ca category PRODUCT ITEMVIEW CATEGORY ·

ORDER hbx . st shippingtype SHIPPING TYPE CHECKOUT

ORDER hbx.sp shipping SHIPPING PRI.CE CHECKOUT

ORDER CARTADD hbx .pc price PRODUCT PRICE CHECKOUT

ORDER CARTADD hbx ."sr store STORE CHECKOUT

ORDER hbx . sk sku SKU

ORDER - hbx . cu customer_type CUSTOM TYPE .. . ORDER hbx . ds discount DISCOUNT

ORDER hbx . po promotion PROMOTION

ORDER hbx . cl Ii customl CUSTOM METRIC 1

ORDER hbx . c2 Ii custom2 CUSTOM METRIC 2

ORDER CARTADD hbx . cacct aid COMMERCE ITEMVIEW ACCOUNTID CHECKOUT

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OMNITURE' --~

CHECKOUT hbx.cv CONVERSION -

CARTADD cv

VALUE

ORDER CHECKOUT hbx.gp gp GOAL NAME ALSO IN HBX CARTADD

ORDER hbx.hla la LEAD A TIRIBUTE ALSO IN HBX CHECKOUT

ORDER hbx.hlt ld LEAD TRACKING ALSO IN HBX CHECKOUT