Presented by Kelvin Ong & Isabelle Ng
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Presented by
Kelvin Ong & Isabelle Ng
Southeast Asia Overview
468 million population
$2.6 trillion
GDP
Economic Overview
Source : worldbank.org
Malaysia Consumer Confidence
The Situation
Exchange Rate MYR against USD
Source : Bloomberg.com
Currency Exchange 2015
Exchange Rate SGD against USD
Source : Bloomberg.com
Currency Exchange 2015
ASIA 46%
EUROPE 21%
NORTH AMERICA
9%
MIDDLE EAST9%
OCEANIA9%
AFRICA5%
LATIN AMERICA1%
ASIA
EUROPE
NORTH AMERICA
MIDDLE EAST
OCEANIA
AFRICA
LATIN AMERICA
Malaysia Outbound Travel Regions
Source : MIDT – Malaysia outbound destinations from 01 Nov 2014 to 01 Oct 2015
Outbound Travel Overview
ASIA 64%
EUROPE16%
OCEANIA11%
NORTH AMERICA5%
MIDDLE EAST3%
AFRICA1%
LATIN AMERICA0%
ASIA
EUROPE
OCEANIA
NORTH AMERICA
MIDDLE EAST
AFRICA
LATIN AMERICA
Singapore Outbound Travel Regions
Source : MIDT – Singapore outbound destinations from 01 Nov 2014 to 01 Oct 2015
Outbound Travel Overview
MAINLAND
98%
MAINLAND HAWAI'I
HAWAI‘I 2%
LATIN AMERICA14%
NORTH AMERICA86%
LATIN AMERICA NORTH AMERICA
Malaysia Outbound Travel to U.S vs Hawai‘i
Source : MIDT – Malaysia outbound destinations from 01 Nov 2014 to 01 Oct 2015
Outbound Travel to U.S
SWOT Analysis
Target Markets
Young Professionals
20s – 40sSenior
Travellers
Honeymooners and couples
Families
MCI
2016 Initiatives & Strategies
Seminars &
Workshop
Edu-Sales Visitation
Online Training Platform
In-House Training
Trade Show
FAM-EDU Trip
300 Trade150 PR
30 x Year Round
Training
2 x Trade2 x Media
Leverage on HTA Online
Platform
Dedicated MCI
Specialist Workshop
MATTA ITB AsiaMITM
Building Solid Foundation
Hawai‘i Nurturing Future Talent Program
Building Solid Foundation
HNFT program designed to create & develop young professionals with expert skills, knowledge and passion of Hawai‘i tourism industry.
Combining research program from university students and real time-on job training in Hawai‘i.
Top 10 research reports based and studies among the Gen Y & Gen Z on their travel behaviors, preferences, expectation, influential factors and interest link with the six island of Hawai‘i will be invited for as finalist for oral presentation in the U.S Embassy.
Top 3 students will then be selected undergo real time-on job training with Hawaiian partners in Hawai‘i.
After completion of real time-on job training in Hawai‘i, student to undergo management traineeship with top 3 Travel Agents which is part of Aloha Club members.
25%
23%
12%
9%
7%
7%
17%
AirlinesMarket Share
To Hawai‘i
Pave an Expandable Airlift
Entering of World’s Leading Low CostCarrier
113 destination- potential feeder flight
3 x weekly flight
A330- 377 passengers
Beginning of 1st quarter 2016
Pave an Expandable Airlift
Hawai‘i Brand Positioning
Create a core group of the most influential participants in the travelindustry.
By forming an alliance/consortium with the aim of making Hawai‘ithe consumers’ “first choice” for their next long-haul trip.
Ensure the industry is aligned in promoting Hawai‘i as a cohesiveteam.
Aloha Club members from all core segmentation including business,leisure, wholesale, MCI, Airlines such as Air Asia X and the U.Sembassy.
Ensure members commit to advertising, promotion and marketingcampaigns to develop itineraries which highlight the best of the SixIslands of Hawai‘i.
Extend priorities and advantages to members through variousHTSEA activities, research, travel trend updates and invitations to allevents and Fam trips.
Hawai‘i Brand Positioning
Hawai‘i Brand Positioning
Develop understanding and interest of Hawai‘i culture throughpromoting Hula in Malaysia.
Partners with Malaysia Dance & Sport Federation (MDSF) andInternational Academy of Arts and Culture (IAAC).
Educate Dance group through collaboration and organize Hulacompetition to drive interest.
Hula Dancing will increasingly become a key image for Hawai‘itourism in the region, spreading awareness of the attractiveness ofHawai‘i and its cultural and Aloha Spirits.
2016 Capitalizing Experiences
5 Things To Look Forward
Air Asia X flight to Honolulu via Osaka
Launched of Aloha Club in Malaysia
Southeast Asia Travel Trade & PR FAM Trip
ITB Asia 2016
MATTA Fair Expo 2016
Your 2016 Opportunities
Trade Show
October 19 – 21, 2016
Travel Trade Education
ALOHA Club Throughout 2016(4 x
Meetings)
Hawai‘iEvent Calendar
February2016
Your 2016 Opportunities
Travel Trade Education
Hawai‘iMCI
Specialist Workshop
June2016
Hawai‘iNurturing Future Talent Program
November 2016
Your 2016 Opportunities
Familiarization Trip
Travel Trade FAMO‘ahu and Maui
April 2016
Travel Trade FAMO‘ahu, Hawai‘i
Island and Kaua‘i
October2016
Press & Media FAMO‘ahu and Maui
May2016
Press & Media FAMO‘ahu, Hawai‘i
Island and Kaua‘i
November2016
Your 2016 Opportunities
Consumer Promotion
Hawai‘i Culinary Week
August 2016
Consumer Shows
September2 – 4, 2016(tentative)
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