HAS Company

“HAS Development”

Business Plan

Professor:

Malcolm DUEROD

Students:

Haris Midzic

Asmir Sinanovic

Selman Čolić

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Contents

1. Executive Summary ......................................................................................................................... 3

2. Company Description ...................................................................................................................... 4

3. Product Description ......................................................................................................................... 4

4. Team .................................................................................................................................................... 5

5. Market size .......................................................................................................................................... 7

6. Industry Analysis .................................................................................................................................. 7

7. Customer Analysis – Value Proposition ............................................................................................... 7

8. Competitor Analysis ............................................................................................................................ 8

9. Marketing Plan .................................................................................................................................... 8

9.2 Marketing Mix ............................................................................................................................... 8

10. Operations Plan ................................................................................................................................. 9

10.1 S.W.O.T. Analysis ......................................................................................................................... 9

11. Financial Plan ................................................................................................................................... 10

12. Development Plan ........................................................................................................................... 12

13. Critical Risks ..................................................................................................................................... 12

14. Appendices ...................................................................................................................................... 13

14.1 Customer Interview (Questions) ............................................................................................... 14

14.2 Analyzed Results of Fifty Customers ........................................................................................ 16

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1. Executive Summary

„HAS development“ is IT company whose core business is creating of software and

development of software solutions. Our main goal is to hire young, ambitious and creative

software developers from Bosnia and Herzegovina, who are capable to create and develop a

software with a focus on Web applications. We want to produce our own high-quality software

end product and sell it to our potential customers/clients.

Why Web applications? Web applications represent the future and everyday life with them is

much more easier than it was before, we can freely say here that sime aspect of life are almost

unthinkable without web application and web applicationsa are becoming inevntable part of our

lives. Besides social networks and news websites, via different web applications we can

communicate with other people, we can order food, buy goods, transfer money, watch movies,

advertise, pay bills etc.

Today, almost every company requires a web application. Some of them want to promote their

businesses to people widely, while some operate through out web applications, while other have

some ideas which they want to put into action and make them real. Those are our potential

customers. Our final product will depend on the needs, expectations and demands of our

customers.

Market of our country is not large and developed, compared to other countries in surroonding

area, however the global (and local) trend is that demand for new applications and ideas is

growing from day to day. There are several successful IT companies such as „API d.o.o.“,

„InterSoft d.o.o.“ and others who achieved great success with good ideas and they are our main

competitors. These companies offer high-quality software, but at very high prices.

Our goal is not to be a major and leading innovators in the field of web applications, but to

ensure the efficient and modern web application with reasonable prices, which will be alongside

the existing competition in the software market in BiH. Therefore, our strategy is reasonable

prices, efficient, customized and rapid application development by the usage of modern

technologies.

With a young, creative and ambitious team, eager to work and compete, we have a good chance

of success in our country and outside its borders, where market is much larger and thus

competition is not too harsh for „rookie“ compaines.

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2. Company Description

This newlly established, Sarajevo based, company is currently hiring three very ambicious

young gentlemen, all three are actulaly company founders, all three with decent IT backround

and programming knowledge, who decided to merge their ideas and experience and to boldly

step in this fastly growing market. Plethora of new ideas are the key element that brought these

three youngsters together and all three of them are already deeply involved in this business.

Company is in possesion of high quality hardware machines and sofware programs that are

necessary to effeciantly run this kind of work.

Location of company's headquarters is downtown Sarajevo, which is also beneficial as far as

scheduling meetinngs with clients and presenting company as serious partner.

3. Product Description

Our company is creating/developing below listed sofwate products:

Web applications – any software that runs in a web browser. It is created in a browser

supported programming (such as HTML,CSS and JavaScript) and relies on a web browser to

render the application. We can provide four types of web applications: Applications with

custom specification, Presentational web solutions, Web portal and Web shop/eCommerce

products as well.

Desktop applications - applications that runs stand alone in a desktop or laptop computer.

There are countless desktop applications out there and they fall into many different categories.

Some are more full-featured (like MicrosoftWord), while others may only do one or two things

(like gadgets). Unlike Web-based applications, desktop programs are downloaded or installed

locally onto the machine itself. Our company can also provide applications for Microsoft

Windows and Mac OS X platforms (depending on customer needs).

Mobile Applicaitons – computer programs designed to run on smartphones, tablet computers

and other mobile devices. Three main platforms for which we can provide applications are

Android, iOS and Windows Phone. Usually customers want applications for existing web

portals.

Information system/solution – Comany main product is creating customized software

programs/solutions for small/medium size companies who need full integration, monitoring,

control and visibilty of all company's activities. Software will be completely cretaed based on

client needs/demands and all (and any) need will be fully communicated with personnel who

will work with these programs. Our personnel will initially gather all data from all releveant

employees and hear their needs, will create sofware based on those needs, and will train all

employyes how to operate programs. Future maintenance, upgrade and any possible additonal

features will be possible on demand and it will available be 24/7.

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4. Team

Our company is hiring young IT engineers, with extensive knowledge of web applications and

software solutions. All members are team work oriented and there are no strict rules and

regulations that are implementing restrictions such as working hours as far as beginnig and the

end of the shift. All employees are fully aware of their duties and company goal is to have

relaxed work environment, to have rested, happy and content employees who will appreciate

this kind of business approach. Inside the company facility, there is Rest and Relaxation area,

equipped with various leasure activities (video games, table foosball, darts etc), and employees

are encouraged to fully exercise this area at any given moment during working

hours...(reminder: there are no strict rules as far as start and ed of the shift). Idea is that this

kind of approach will be beneficial on long run where employees will be more motivated for

work and will produce better business results.

Company has several departments, and those are:

Software developer

software developers are responsable to write the computer programs used for everything from

the systems that allow computers to run properly to the latest software applications for mobile

devices. It’s an expanding field that requires creative minds who want to be on the cutting edge

of finding new uses for technology.

Responsibilities of the job include:

- Reviewing current systems

- Presenting ideas for system improvements, including cost proposals

- Working closely with analysts, designers and staff

- Producing detailed specifications and writing the programme codes

- Testing the product in controlled, real situations before going live

- Preparation of training manuals for users

- Maintaining the systems once they are up and running

Web designer

A web designer is responsible for creating a site or pages, this includes the design, layout and

coding, this can mean working on a brand new website or updating an already existing site. The

job involves understanding both graphic design and computer programming. Once a website is

created, a designer helps with maintenance and additions to the website. They work with

development teams or managers for keeping the site up-to-date and prioritizing needs, among

other tasks.


- Creating web site designs

- Producing sample sites

- Meeting with clients to discuss requirements and/or project progress

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- Demonstrating and receiving feedback about draft sites

- Keeping up-to-date with recent technological and software developments

- Developing skills and expertise in appropriate software/programming languages

including Html, Javascript and others

- Producing products that are user-friendly, effective and appealing

- Working as part of a multi-disciplinary team

System administrator

Responsible for designing, organizing, modifying, and supporting a company's computer

systems. Designs and installs LANs, WANs, Internet and intranet systems, and network

segments.


- Support LANs, WANs, network segments, Internet, and intranet systems.

- Maintain system efficiency.

- Ensure design of system allows all components to work properly together.

- Troubleshoot problems reported by users.

- Maintain network and system security..

- Monitor networks to ensure security and availability to specific users.

- Identify user needs.

- Design and deploy networks.

- Maintain network servers such as file servers, VPNgateways, intrusion detection

systems.

- Administer servers, desktop computers, printers, routers, switches, firewalls, phones,

personal digital assistants, smartphones, software deployment, security updates and

patches.

Manager

Manager is responsable for advising organisations on IT solutions that will best help them grow

and perform more efficiently, working with companies from beginning to end, outlining the

most effective resources and oversee projects through design, development to completion,

working closely with the client to ensure projects are completed on time and to budget. Manager

will be in charge of project team and it’ll have responsibility to ensure everyone is doing the

right thing at the right time.


- Speaking to clients to find out what they want and to advise them objectively on where

IT might make a difference to the business

- Planning the stages of the project and how each affects the business

- Coordinating the project team

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- Agreeing costs, timescales and standards to be met and monitoring these throughout

the project

- Adjusting the plans where needed

- Making sure there is a smooth change over from the old system to the new one

- Keeping management and clients updated on progress

- Evaluation of each project stage and once completed

5. Market size

Goal of our company is not regional, guiding idea is to be present on market globally. As it is

earlier explained, current economical situation in our country is such that we are not in position

to be locally limited. Despite all economical obstacles in BiH, market and need for these

products is still slowly growing, nonetheless, more than 50% of our gross income is from

domestic companies. Future and immediate plan is to reach Europen Union and countries in

close surroundings, with large market and larger income per capita.

6. Industry Analysis

IT industry is definetly one of the leading industries in the world and rapid growth for last

period (at least last decade) is more than obvious. Need for IT products/solutions is main reason

why large number of IT companies is being openned and that is why this branch of industry has

the harshest competition. Good software programmer is one the most wanted (if not THE most

wanted) job in the world, and here BiH is not a bit different than rest of the world. Large

number of young people in BiH (as well as in Croatia, Slovenia, Serbia) is recognzing this trend

as life opportunity and is choosing to study IT business related studies, even though IT industry

in BiH is slightly falling behind leading IT countries. Future for IT experts is definetly the bright

one.

7. Customer Analysis – Value Proposition

Our company created and performed a survey, and this survey proved the fact that our main

clients would be young educated personnel, who already started some kind of business and now

need to bring new tehnologies in their work, to enter digital era and to introduce and intergrate

software solutions in their businesses, and all that in order to stay on top of modern trends and

be able to be competitive on local (and global market). Also, our survey showed that all these

personnel are more than interested to be presenet on line and to be advertised via internet. Some

surveys are also showing that 30% of marketing is happening on internet. Surevy results are

shown in chapter 15.

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8. Competitor Analysis

IT products industry in BiH is not too strong, but it exists and it is already established. There

are several IT companies who are already brand names, with most recognized results and are

present on BiH IT market for years. These companies are Intersoft L.L.C and API L.L.C. These

companies developed one of the leading online IT portals in BiH (klix.ba), and leading

marketing portals (pik.ba and market.ba). These projects are also one of leading portals in

complete regional area. Thera are some other smaller IT companies as well and these are trying

to find place under the sun, and their greatest advantage is fact that leading and large companies

have products that are sometimes too expensive and therefore can not be competetive to the

products of smaller companies.This corresponds to our strategy because we want to be cheaper

then competition.

9. Marketing Plan

As earlier explained, products of our company is planned for small and medium size companies

that are looking to expand and improve their business as far as digitalizing the whole process

of their current work. The advantage of our company is that each customer will have individual

approach which will enable our company to have better chance to getting the jobs. Marketing

mix, Product-Price-Place-Promotion, of our company is also something that will give some

better chance in getting new customers. Besides having invidually created product that perfectly

meet client needs, price will be significantly lower than competition, our programmers and

developers will deliver trainings and be at call 24/7, and all this comes in place for good

promotion and spreading the good word for completed jobs.

9.2 Marketing Mix

Product / Service

Our company has several services: Web applications, Desktop applications, Mobile

applications and Information system/solution.

Price

The best strategy functioning nowadays is to offer a product of good quality at a relatively

low price. This is a strategy to which, as mentioned earlier, HAS Development will be lenient

to, emphasizing that high quality is not necessarily interrelated with a high price.

Place / Distribution

Company's headquarters is located in downtown Sarajevo which is beneficial from many

reasons. All information regarding the company can be found online on our website or on

facebook group.

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Promotion

Marketing goals are somethig that can not be predicted and set as some certain number, however

through advertising on various media (radio, TV, internet, word of mouth), we are hoping to

get at least several customers monthly.

10. Operations Plan

10.1 S.W.O.T. Analysis

The market of IT industry in B&H is in its expansion, but because of better overview it is

necessary to do SWOT analyses of the company “HAS Development”. This way we can

identify its internal strengths and weaknesses, as well as its external opportunities and threats.

STRENGTHS

Location and geography

Competitively priced

Experience

Easy to use software

WEAKNESSES

Little brand recognition

Website traffic is low compared to

competition

Lack of funding

Slow to innovate

OPPORTUNITIES

Emerging international markets

Customer loyalty

Mobile advertising

THREATS

Intense competition in software

products

Changing consumer needs and habits

Open source projects

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11. Financial Plan

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12. Development Plan

Our company is initialy entering IT products business arena with three highly qualified

employees and looking to expand as business opportunities allow. Important side of this

business is to have high quality hardware and licensed sofware, and this will be one of the

important figures in our day to day businsess plans.

Plan is also to make contacts with other similar IT companies and possibility of merging with

some other company is also an option.

Plan is also to try to form new compnay branches in major cities if business oportunities are

demanding these.

13. Critical Risks

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Since this comapny is partnership of three people, and initialy spent funds are not great, risks

of failure will be limited on minimal loss such as rent for offices, taxes, bills for electricity ,

ohoen and heating, taxes. There is reserved amount of funds which was established at

partnership level for this company and these fundings will be utilized as needed, and until

income starts arriving on account.

Fundings will be utilized for agreesive advertising at the beginning phase of business in order

to attract possible customers. This should enable this new business to go faster through start up

period.

Possible risks are minimal since there is need for our products and some already established

contacts will enable us to go trough initial period as well.

14. Appendices

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14.1 Customer Interview (Questions)

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14.2 Analyzed Results of Fifty Customers

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HAS Company

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