Established in 1913, the BMW Company has touched the height of success with immense accomplishment. BMW, which stands for Bayerische Motoren Werke or Bavarian Motor Company, was based in Munich, Germany. BMW is also the parent firm of MINI and Rolls-Royce car brands. Undoubtedly, the blue and white BMW logo is a fundamental ingredient for the company’s prosperous attitude. The BMW logo has been minutely altered through the years but still continues to compel a strong corporate image. As the company started as an aero engine manufacturer, it adopted the stylized demonstration of airplane propeller whirling by the plain blue sky. The BMW logo encompasses the four quadrants of blue and white shade. The logo design represents the white propeller blade against the blue sky, which depicts the company as the manufacturer of military aircraft engines during World War I. Design Elements of the BMW Logo: BMW logo portrays a solid corporate picture of the company. The BMW logo is said to be designed to signify Bavaria- as the company’s manufacturing site. It has proved to be one of the most distinguished corporate designs that epitomize its eminent panache. Shape of BMW Logo: A thick black ring, bordered by the sleek silver lining, showcases the BMW logo in an elegant fashion. The gap in the ring of BMW logo is further divided into four quadrants with
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Established in 1913, the BMW Company has touched the height of success with immense accomplishment. BMW, which stands for Bayerische Motoren Werke or Bavarian Motor Company, was based in Munich, Germany. BMW is also the parent firm of MINI and Rolls-Royce car brands. Undoubtedly, the blue and white BMW logo is a fundamental ingredient for the company’s prosperous attitude. The BMW logo has been minutely altered through the years but still continues to compel a strong corporate image.
As the company started as an aero engine manufacturer, it adopted the stylized demonstration of airplane propeller whirling by the plain blue sky. The BMW logo encompasses the four quadrants of blue and white shade. The logo design represents the white propeller blade against the blue sky, which depicts the company as the manufacturer of military aircraft engines during World War I.
Design Elements of the BMW Logo:
BMW logo portrays a solid corporate picture of the company. The BMW logo is said to be designed to signify Bavaria- as the company’s manufacturing site. It has proved to be one of the most distinguished corporate designs that epitomize its eminent panache.
Shape of BMW Logo:A thick black ring, bordered by the sleek silver lining, showcases the BMW logo in an elegant fashion. The gap in the ring of BMW logo is further divided into four quadrants with alternating shades of blue and white. The quarters of the BMW logo also reflect the spinning propeller of the aircraft, designed with a stylish conduct.
Color of BMW Logo:BMW logo comprises of strong colors, casting a great impression on the spectator about the firm. Blue, black and white hues compliment to form such a logo that defines the chic character of the firm which cannot be described in words. The quarters of the BMW logo are shaded as white and blue whereas the thick ring is colored in the black shade projecting powerful nature of the firm.
Font of BMW Logo:The letters “BMW”, arranged at the top half of the black ring in the BMW logo, are inscribed in a non-serif font. This font totally represents the simplicity of the BMW logo,
holding a solid corporate picture. The easy font of the BMW logo informs the spectator that the company has certainly touched the height of achievement and continues to pursue it.
BMW logo is a pleasant portrait that impels smartness, clarity and image consciousness. It is certainly known to be one of the most distinctive corporate insignias in the world. In 1929, Dixi was the first automobile to hold the reputed BMW logo. Although, the BMW logo has been altered quite infrequently but it still grips the elegance and eloquent attributes of the original identity.
Being the largest sportswear manufacture in Europe as well as the second largest all over the world, Adidas Company not only specializes in sportswear but also in bags, shoes, shirts, clothing and other sports related areas. Adidas logo, representing the durability and elegance, is a three parallel striped design that symbolizes the mountain which is to point towards the goals and challenges that lay ahead. Adi Dassler, together with his brother Rudolf Dassler, created the Adidas logo, aiming to provide the athletes with the finest possible gear.
Started off as a three striped motif in 1967, Adidas logo was imprinted on shoes only. Following its success, in 1971 it changed to a Trefoil logo. Later on it merged with Salomon, which formulated the Adidas logo to a combination signifying both the designs; blue color for Adidas and red denoting Salomon. Sequentially, the Adidas logo in 2005 changed itself to a “World mark” remaining simple, confident and clear.
Design elements of Adidas logo:
Adidas logo holds an influential position imposing an impression of sophistication and durability through its simple yet impressive design.
Shape of Adidas logo:Adidas logo comprises of three parallel lines symbolizing the outstanding athletic performance reaching out the goals excellence the challenges to come. It portrays the strong picture of the Adidas corporate well being.
Color of the Adidas logo:Black color of the Adidas logo comes as an inspirational motif to the youth importantly involved in sports an athletic activities, reviving their spirits and bringing upon a striking youth culture.
Font of the Adidas logo:Like the design itself, the font of the Adidas logo remains simple nevertheless catchy and prominent with its plain style. As it is said “The simpler, the better”, Adidas continues to follow the ritual by maintaining the simple yet innovative design.
Despite the changes it has gone through, Adidas logo still remains to be design known for motivating all groups of young. So far, it has achieved nearly all the goals the founder had dreamt of, but carries on towards its road of triumph.
The American Express Company forms a noted position in the international market and acquires an international recognition. Likewise, the American Express logo is a famous symbol of the company’s reputation and acknowledgment. Laying its first base in, 1850 in New York, it started off in the great era of economic development of the United States. Since then it has been able to maintain its quality standards and the trustworthy banner.
The American Express logo, as in its ancient times, consisted of a Viking image. Currently this image is omitted from the logo, leaving a very simple and to the point depiction of the purpose it has. Today, like the company itself, the American Express logo is seen as a motif of trust, reputation, simplicity and quality standards.
Design Elements of the American Express logo:
The modern and clear design of the American Express logo distinguishes it from others, as well as produces a story of its decent image in the eyes of the investors as well as the competitors.
Shape of the American Express logo:The American Express logo is a perfect square, with one-third of its area as empty. The fonts cover the central part of the logo, giving the logo the legibility it requires and also making it look clear enough to the viewers.
Color of the American Express logo:The only colors used in the American Express logo are blue and white. The background consist of an ocean blue color and blends with lighter shades in order to provide a catchy sight. Similarly, the fonts are outlined by white color and filled by the same blue color of the background.
Fonts of the American Express logo:The fonts of the American Express logo are simple and clear in their appearance. Present at the equator of the logo, they produce a very innovative design due to their bold and caps locked look. There is always a ‘registration’ mark present alongside the logo marking the genuine and unique design.
The Apple Computer holds a significant position in the corporate world due to its paramount products ranging from computers to latest gadgets like iPods, QuickTime, Macintosh etc. The Apple logo is recognized as one of the most famous logos across the IT world, prominently because it forms the largest and most successful brand. It has been presented as a landmark company for more than 30 years from now, paving its way to further success.
Besides the uniqueness of the Apple logo, it has an even more interesting history. The earliest Apple logo features Sir Isaac Newton sitting under the tree from where he derived his theorems of gravity. The apple itself in the Apple logo today symbolizes the identity of the Apple brand. Moreover, the Apple logo just before what we look at today, consisted of 7 colors of the rainbow, speaking of the separation of white light and the introduction of colors to the IT products. Another story that evolute behind the Apple logo is concerning the father of computing, Alan Turing who had committed suicide after eating a cyanide-laced apple. The Apple logo pays a tribute to the legend.
Design Elements of Apple logo:
The modern and unique design enables the Apple logo to standout the rest of the motifs to signify the quality standards it produces. The simple features of Apple logo appear clear in its design and depiction.
Shape of Apple logo:The Apple logo characterizes an apple, with a bite taken from its right side. It also features a leaf tilted toward the right hand side. An apple is what the entire Apple logo consists of, speaking for its identity on its own.
Color of Apple logo:The rainbow colors are now omitted from the Apple logo, instead it comprises of a silvery chrome polished apple. It appears as shiny and elegant in its layout, looking both stylish and modern.
Fonts of Apple logo:There are hardly any fonts present in the Apple logo. If there are at times, they appear in a very simple manner, with clear and bold style saying ‘Apple’. Besides, the logo is so well-recognized and self-oriented that most of the times there seem no specific need for proper fonts describing the brand as diverse as Apple.
Throughout the world, racing fans are certainly familiar with the famous sports cars namely Ferrari. Based in Italy and founded in 1929, Ferrari has ruled the world by its outclass performance in racing, especially Formula One has enjoyed great heights of success. Nevertheless, Ferrari logo has participated in the prominence of the sports cars at its best.
The famous Ferrari logo with the ‘prancing horse’ symbol was originally the character of Count Francesco Baracca, a legendary “asso” (ace) of the Italian air force in the period of World War I. The designer of the Ferrari logo painted this icon on the side of his plane. It was later assumed after his death that the selection of the horse of the Ferrari logo on his planes was because of the fact that his noble family owned a large number of horses in their estates Lugo di Romagna.
Design Elements of Ferrari Logo:
The prancing horse is now the emblem of the Ferrari logo, depicting power. Human minds instantly feel about speed and sports cars when they consider Ferrari logo. It is
obviously a sign of grand victory for the company to have such an imposing and distinguished insignia.
Shape of Ferrari Logo:Ferrari logo consists of the eminent prancing horse that has highlighted the grace of the logo design throughout the company’s journey. It was initially considered to include the prancing horse of the Ferrari logo to bring good luck for the car racer. The Ferrari logo design is comprised of a rectangular structure holding the prancing horse inside it elegantly.
Color of Ferrari Logo:The prancing horse in the Ferrari logo is colored in the black, which explains the ability of the sports cars. However, yellow tint is used for the background of the Ferrari logo that makes it look luminous from a distance as well. On the top of the Ferrari logo green, white and red stripes are employed which enhances the magnificence of the emblem.
Font of Ferrari Logo:Initially, the Ferrari logo had the alphabets SF inscribed on it beautifully. But now the Ferrari logo encompasses the Ferrari signature at the bottom. The name is written in a stylish manner in Ferrari logo, reflecting the corporate side of the company.
The Harley Davidson Company began as a manufacturer of motorcycles but now is more of a brand. The Harley Davidson logo today is not only seen on motorbikes, but also on shirts, belt buckles, pens, posters, wallpapers etc. Today the logo remains as a powerful and a famous sign among the young specially the males, inspired by the evergreen love of bikes and automobiles among this age group.
The Harley Davidson Company was started by William S. Harley in 1902. Together with Arthur Davidson, in 1903 they assembled their very first two-cylinder motorcycle, marking the beginning of the Harley Davidson. The Harley Davidson logo was created in 1910 and since then did not evolve much. More commonly known as the ‘bar and shield’ logo, it is renowned all over the world.
The uniformity and simplicity of the Harley Davidson logo is a proof of its success, growth, popularity and development over the past 100 years. The logo is unique in its design and also attractive.
Shape of the Harley Davidson logo:The shape of the Harley Davidson logo is a bar and a shield, which is how the logo is more commonly known as. It features a shield over which lies a bar, both coming together in a very attractive manner.
Color of the Harley Davidson logo:The Harley Davidson logo includes black, white and orange color, giving a very strong contrast. The background stays black while the fonts are written in orange on the shield and in white over the bar, presenting a picture of solidarity and elegance.
Fonts of the Harley Davidson logo:The fonts of the Harley Davidson logo are simple and caps locked. The bar shows fonts of the same size while the size changes sequentially in the shield. Nevertheless they are simple and bold enough to catch all the praise the brand is worth of
A Finnish multinational communications corporation, namely Nokia Corporation is known to be one of the biggest telecommunications companies throughout the globe. Nokia Corporation rules over telecommunication industry by producing innovative and distinctive mobile phones, smartphones, multimedia computers and networks. It started its business in 1960s and has undoubtedly turned out to be a global pioneer of the industry.
Nokia logo, like the company, is tantamount to contemporary mobile technology, high tech gadgets and fashionable ways to communicate and explore. Nokia Co. has offered every endeavor to decode the mission intended by the company through its brilliant logo design. Thus, the ‘Nokia Connecting People’ slogan was born with the Nokia logo. The slogan of Nokia logo provides the brand with an exceptionally strong elevated altitude in the communication industry. The slogan explains the company goal to connect people without any barricade and with total comfort.
Nokia logo features a perfect portrait of two people almost joining hands with each other. The illustration provides a polite pillar to the Nokia logo and has expertly conveyed the company’s mission along with the slogan.
Shape of Nokia Logo:The Nokia logo is a brilliant image which explains the company expertise in a subtle way. Nokia logo is designed in a simple yet elegant shape with a well-defined slogan. The simplicity of the Nokia logo expresses the bold and unique characteristics of the company and its exceptional products.
Color of Nokia Logo:A dull blue tint is used for Nokia logo to demonstrate the pre-eminent corporate image of the Nokia Co. Blue shade defines the firm durability and credibility of the company at its most. Hence, the use of the particular shade has enhanced the company’s attributes.
Font of Nokia Logo:The use of bold typeface has been adopted for Nokia logo. However, the font itself is very plain and summarizes the easy going character of the firm. The slogan of Nokia logo is engraved in the same typeface though in a smaller font size. Both the representations project a highly professional spirit which is worthwhile for the corporation
Starting its way back in 1962, Wal-Mart today is seen as the most successful chain of stores in the U.S. Since then the Wal-Mart logo has formulated itself on many different notes and has gone through a remarkable evolution. The founder of the company, Sam Walton began with a simple logo, not specifying the style and font much. Later from 1964 to 1981, the Wal-Mart logo changed and consisted of a hyphen in the middle, and the fonts appearing as a little fancy in their look. The final noticeable change occurred in 1968, after which there had been slight innovations and changes to the motif. This Wal-Mart logo did not gather much of the fame as it was never used on any annual reports. The Wal-Mart logo began a new journey in 1992 when the hyphen was replaced by a star and finally was replaced by an asterisk at the end of the logo, what we now look at today.Today, the Wal-Mart logo has all the popularity it is worth of.
The asterisk or flower of the Wal-Mart logo is a symbol of the brand’s friendliness and peripheral quality. Besides, the simple design of Wal-Mart logo both attracts and harmonizes its viewers and customers. Today, Wal-Mart logo is well-recognized due to its popular design.
Shape of the Wal-Mart logo:The Wal-Mart logo features an asterisk or a flower speaking of the ‘organic’ and environment-friendly symbol. Moreover, Wal-Mart logo tends to have more of a charming appearance due to the motif.
Colors of the Wal-Mart logo:The candid selection of the Wal-Mart logo signifies the true promise of quality and significance of the brand. The colors used are simple blue and yellow, picturing the passivity and their basic nature.
Fonts of the Wal-Mart logo:The Wal-Mart logo uses clear and simple low case letters, with a rounded and groovy style. Their simplicity is depicted by the selection of the fonts. The fonts in Wal-Mart logo are bold enough to catch a sight.
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Nike Inc. has proven itself in every corner of the competitive business world. Starting from the athletic shoes to the apparel and accessories, Nike has confirmed that it rules the sportswear industry. This position has been accomplished by making a strong impact on the audience through its powerful logo. It’s quite hard to find an individual who does not recognize the Nike logo. From decades, Nike logo has established a well stable and recognized attitude and still holds the ground strong enough to pursue further.
The Nike logo, also known as the “Swoosh”, is an emblem created in 1971 by an outstanding graphic design student at Portland State University, namely Carolyn Davidson. She started as a freelance worker for the company, Blue Ribbon Sports, owned by Phil Knight. Working together they selected the mark now known as the Swoosh worldwide.
Nike logo, the Swoosh, can be merely described as Simple, Fluid and Fast. These words depict the Nike logo that has successfully grown to be one of the most influential insignia throughout the world.
Design Elements of Nike Logo:
Nike logo illustrates an imposing image on its spectators through its solid features. Nike logo is a corporate identity that has confirmed its best being.
Shape of the Nike Logo:Nike logo, the Swoosh, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes.
Color of the Nike Logo:Dull orange shade is used for the Nike logo which demonstrates the strong corporate image of Nike Inc. Through years, Nike logo has revolutionized to some extent. Its color had been once transformed to strong black.
Font of the Nike Logo:The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc.
Puma, a German-based multinational company is recognized for producing sophisticated athletic shoes and other sportswear. The leading company is best known for manufacturing soccer shoes. Puma now sponsors around 30 national football teams globally. Furthermore, the organization has sponsored some famous football celebrities including Pelé, Johan Cruijff, Enzo Francescoli, Diego Maradona and Lothar Matthäus. Puma also specializes in fabricating driving shoes and race suits.
Indeed, the company needed a logo design to represent its bold market picture. The first Puma logo was shaped in 1948. The similar Puma logo is still being used worldwide with little amendments in it. It delivers a clear notion of solid corporate position by its
emblematic icon and brave typeface.
Design Elements of Puma Logo:
Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses.
Shape of Puma Logo:As discussed earlier, the Puma logo comprises of a courageous representation. A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma summarizes the power beast-like nature of the firm and its products. The Puma logo solely enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.
Color of Puma Logo:Few innovations have been taking place through the years in Puma logo. However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, the Puma logo is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.
Laid its foundation in 1906, Rolls Royce Ltd. is now one of the leading car manufacturing companies. Charles Rolls and Henry Royce approved to work together on a wide assortment of Rolls Royce cars. Since then, Rolls Royce has constructed its image in the corporate planet as a motoring legend.
Evidently, the Company adopted a logo design that depicted its authentic power. The Rolls Royce logo includes two “R”s which obviously stands for Rolls and Royce the founders of the thriving brand. Although, the Rolls Royce logo grips a simple design with a little innovation but the identity of the company is so remarkable that it appears eye catchy and exclusive. In Rolls Royce logo the name “Rolls Royce” is always engraved with a hyphen, which indicates the unbreakable bond between the founders.
The Rolls Royce logo has a genuine confident impact on the audience, also narrating the strong position held by the company. Once laid eyes upon the Rolls Royce logo, it is certainly not easy to overlook and forget its charisma.
Shape of Rolls Royce Logo:The Rolls Royce logo has an incredibly professional and competent rectangular structure. Company name is efficiently inscribed inside the Rolls Royce logo shape, making it look more practical and methodical. The Rolls Royce logo rectangle is divided into three fractions, one being larger and central segment whereas the other two are smaller yet same in size.
Color of Rolls Royce Logo:Blue hue makes the Rolls Royce logo represent audacity and corporate well being image. Minimalism is the major factor being projected by the Rolls Royce logo. This dull blue shade makes the Rolls Royce logo look notable and extraordinary, hence depicting the characteristics of the corporation.
Font of Rolls Royce Logo:It is always said that simplicity elevates a design’s spirit. Nevertheless, the font in Rolls Royce logo proves to compete in the grounds of simplicity as well. Featured in an easy font, the Rolls Royce logo clenches the two “R”s and the company name in an attractive manner. The upper and the lower divisions of the Rolls Royce logo holds the company name while the central portion features the doubles “R” which are merged together to form an impressive print.
Google began in 1996 as a research project by Stanford University students Sergey Brin and Larry Page. The current logo is based on the Catull typeface by Gustav Jaeger and was designed by fellow Stanford University alum Ruth Kedar.
There were 3 different logos before the current one.
Google is a play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects Google’s mission to organize a seemingly infinite amount of information on the web.
Google often makes special modifications, known as Google Doodles, to its logo, commemorating birthdays of well-known persons such as Leonardo Di Vinci, Albert Einstein, and Edward Munch; holidays such as Christmas, the 4th of July, and Mother’s Day; and specific events such as The Olympics, World Cup etc. Google Doodles were first created by the founders of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000
Camel logo designThis logo has changed significantly several times since its
inception in 1913, when the tobacco company was first
opened and operated by Richard Joshua Reynold. Reynold
had previous experience in the industry as he had worked for
some years on a tobacco farm owned by his father in Virginia
between 1874 and 1895. As a lover and smoker of tobacco,
and owner of the business, Reynold transported goods
between two local towns, one of which regularly hosted a
roaming circus Barum & Bailey. Hence the Camel logo was
born, from Reynolds' love of the circus in the nearby town.
The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded in 1899. As the company began, a special poster was created to celebrate the event. At the top left of the poster, the artist includes a small parchment containing the company name. This very elaborate design
becomes the first logo. After several redesigns, the FIAT logo was simplified, becoming circular, with the name in red on a white background. The stylized laurel garland around the outside is intended to celebrate FIAT's victorious participation in the first competitive motor races. Starting in 1968, the corporate logo featuring four blue
rhombuses was adopted, but at the end of the 20th the company decides to return to old style logo. So, in 2006 a new FIAT logo was launched, seen for the first time on the Bravo, and set to be used on all future FIAT vehicles. Fiat explains the return to the old style by saying that the new logo is "designed to convey ongoing change, a sign of the past re-
written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity". The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are
accessible and capable of guaranteeing the best quality of everyday life.
Fifa 2010
Alongside the Olympic Games, the FIFA World Cup is the biggest sporting event in the world. The World Cup only takes place every four years and in 2010 it will be played on African soil for the first time. The
World Cup logo seems to capture Africa's vibrancy and essence as it renders an African map with the stripes of South Africa's flag - blue, green, red, yellow, black and white - designed with a lot of dynamic movement. The swishes embody the fiery passion, energy and diversity of Africa, symbolizing the raise of the rainbow nation. The 2010 identity is vibrant, dynamic
and unique, graphically encapsulating the African continent. The energetic, lucid figure performing a bicycle kick symbolizes the fact that FIFA World Cup 2010 is not just for South Africa, but for the whole of Africa and indeed the world. The typeface is free-spirited, playful and naïve. It was created to reflect Africa's personality reinforcing the fact that
in South Africa they do things uniquely. The 2010 FIFA World Cup Emblem is energetic in its feel and celebratory in nature.
Ford Brand Identity History
The Ford oval trademark is one of the best-known corporate symbols in the world. There have been a bunch of different logos Ford has used to
market the brand. Today, we all recognize it as the Blue Oval, but it wasn't always that way. At the very beginning Henry Ford's engineering assistant developed a fairly complicated, black and white design. In time it evolved in a much simplistic oval design, still remaining black and white. The blue oval appeared around 1928 and through the
years it had been modernized into a centennial version that was revealed in 2003 in honor of Ford's 100-year anniversary. Since 1976, the blue oval has been used as an identification badge on all Ford vehicles as a powerful symbol, recognized in the world as an icon of the company that gives great products. Through the years Ford logo proved to be
a very valuable asset. 2006 was one of the worst years of Ford Motor Co and the blue oval logo was one of the company's assets used as collateral in a $ 25.5 billion financing deal to provide money for recovery plan.